| What promotional types of publishers are allowed to work on your program? |
| Cashback |  |  | Allowed if brand bidding rules are followed; cashback to be awarded only on valid sales. |
| Content | | | Blogs, influencers, reviews, video content, social media creators all approved. |
| Coupon Code | | | Only approved codes supplied by our team; no unauthorised or expired codes. |
| E-mail | | | Must comply with GDPR, CAN-SPAM, and have opt-in consent; creative pre-approval required for brand imagery. |
| Loyalty | | | Loyalty points and membership rewards programs allowed if compliant with brand terms. |
| Search | | | PPC allowed for generic keywords only; brand bidding prohibited unless pre-approved. |
| Behavioural Retargeting | | | Requires pre-approval and must comply with GDPR/CCPA. |
| Media Brokers | | | Case-by-case approval to ensure brand-safe placements. |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age-restricted products. | | | No promotion alongside adult content, gambling, or age-restricted products.
No misleading claims (e.g., “miracle cure” or unsubstantiated results).
No resale of products purchased through the affiliate program.
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