Brand Positioning
Tagline/Essence:
Boldly shaping a new vision of luxury; one that inspires individuality.
Core Brand Values:
Visionary: Modern, sophisticated, connected to art and culture.
Emotive: Playful, expressive, spirited, confident, exclusive.
Conscious: Ethically sourced, sustainable materials, quality over price.
Artisanal: Refined craftsmanship, exceptional materials, sculptural design.
Tone of Voice:
Elegant, confident, and aspirational with an emphasis on exclusivity.
Use language that conveys sophistication, artistry, and timeless luxury.
Avoid slang, overly casual phrases, or discount-driven language that devalues the brand.
Visual Identity
Logo Usage:
Use only official SEYMOURE Luxury Group logos provided by the brand.
Maintain clear space around the logo (minimum padding equal to height of the “S”).
Do not stretch, distort, recolor, or apply effects to the logo.
Use on clean, uncluttered backgrounds that maintain readability.
Color Palette (derived from brand aesthetic):
(Exact HEX codes should be taken from supplied assets; suggested palette based on provided materials)
Black – ##171717 (Luxury, timeless base)
Pure White – #FFFFFF (Clean, refined contrast)
Gold Accent – #C6A664 (Sophisticated highlight)
Warm Beige – #D9C7A2 (Natural elegance)
Typography:
Primary Typeface: Sleek, modern serif for headings (e.g., Geomanist, Bodoni).
Secondary Typeface: Clean sans-serif for body copy (e.g., Helvetica Neue, Gotham).
Maintain consistent font sizes and spacing for professional appearance.
Imagery Guidelines:
High-resolution, well-lit photography.
Focus on product detail, craftsmanship, and lifestyle settings that reflect exclusivity.
Neutral or minimal backgrounds; avoid clutter.
No unauthorized filters or overlays.
Messaging Do’s & Don’ts
Do:
Highlight craftsmanship, artistry, and sustainability.
Use approved product names (e.g., G-Love, Maison Seymoure, Seymoure Ceremony).
Mention ethically sourced and conscious materials where relevant.
Showcase emotional and aspirational benefits, not just features.
Don’t:
Alter brand imagery without permission.
Use brand name in all caps except in official logo form.
Run unapproved promotions or discount messaging.
Place SEYMOURE alongside mass-market or low-quality brand comparisons.
Affiliate-Specific Rules
Do not bid on SEYMOURE trademarks, brand terms, or misspellings in paid search.
Social ads must use approved creative or request approval before launch.
No use of SEYMOURE imagery in contexts that diminish brand prestige (e.g., bargain/clearance ads).
All product descriptions must maintain luxury positioning and accuracy.
Key Brand Descriptors (for copywriting)
Playful Spirit, Spirited, Expressive, Distinctive, Stylish, Driven, Confident, Sensual, Exclusive, Precious, Adorning, Personal, Exquisite, Transcendent, Elegant.
