André’s Confiserie SuisseFor Media, Affiliates & Content Creators
1. Brand OverviewAndré’s Confiserie Suisse is a third-generation, Swiss-style chocolaterie based in Kansas City since 1955. We craft premium Swiss chocolates, pastries, and confections using time-honored techniques, European ingredients, and family recipes passed down through generations.
Our brand is rooted in heritage, quality, and warmth.
2. Brand VoiceContent featuring André’s should feel:
Warm, inviting, and nostalgic
Family-driven and heritage-focused
Crafted, premium, and meticulous
Honest and never overly salesy
Avoid:
Trendy/slang-heavy phrasing
Overly bold claims
Anything loud or aggressive
3. Key Brand MessagesHandcrafted Swiss chocolate since 1955
Family-owned for three generations
Made using traditional Swiss methods
A Kansas City holiday tradition
4. Visual GuidelinesRecommended imagery:
Soft natural lighting
Warm tones
Holiday coziness during seasonal campaigns
Close-ups of chocolate texture, cut sections, glossy finishes
Sharing moments (gifting, family traditions, gatherings)
Avoid:
Harsh flash
Low-quality or overly edited images
Messy backgrounds
Imagery that misrepresents product shape, color, or packaging
5. Language & NamingAlways use “André’s Confiserie Suisse” or “André’s” (with the accent)
Do not abbreviate (no ACS, Andres without accent, or Andre Chocolates)
Be accurate about product names (e.g., Chocolate Almonds, Brandy-Soaked Cherry Bonbons, Stollen, etc.)
6. Claims & AccuracyCreators must:
Avoid health claims (“guilt-free,” “low sugar,” “healthy treat,” etc.)
Avoid medical or dietary promises
Use accurate ingredient descriptions provided by André’s
Not compare other brands disparagingly
7. Hashtags (Optional)#AndresKC
#AndresSwiss
DisclosureAffiliates must adhere to FTC disclosure guidelines (“This post contains affiliate links…”).
Asset UseOnly use images provided by André’s or content you created personally.
Don’t alter or distort logos or packaging.
Do not use outdated branding.