André’s Confiserie Suisse

André’s Confiserie Suisse

Program Terms

André’s Confiserie Suisse

For Media, Affiliates & Content Creators

1. Brand Overview

André’s Confiserie Suisse is a third-generation, Swiss-style chocolaterie based in Kansas City since 1955. We craft premium Swiss chocolates, pastries, and confections using time-honored techniques, European ingredients, and family recipes passed down through generations.

Our brand is rooted in heritage, quality, and warmth.

2. Brand Voice

Content featuring André’s should feel:

Warm, inviting, and nostalgic

Family-driven and heritage-focused

Crafted, premium, and meticulous

Honest and never overly salesy

Avoid:

Trendy/slang-heavy phrasing

Overly bold claims

Anything loud or aggressive

 

3. Key Brand Messages

Handcrafted Swiss chocolate since 1955

Family-owned for three generations

Made using traditional Swiss methods

A Kansas City holiday tradition

 

4. Visual Guidelines

Recommended imagery:

Soft natural lighting

Warm tones 

Holiday coziness during seasonal campaigns

Close-ups of chocolate texture, cut sections, glossy finishes

Sharing moments (gifting, family traditions, gatherings)

Avoid:

Harsh flash

Low-quality or overly edited images

Messy backgrounds

Imagery that misrepresents product shape, color, or packaging

 

5. Language & Naming

Always use “André’s Confiserie Suisse” or “André’s” (with the accent)

Do not abbreviate (no ACS, Andres without accent, or Andre Chocolates)

Be accurate about product names (e.g., Chocolate Almonds, Brandy-Soaked Cherry Bonbons, Stollen, etc.)

 

6. Claims & Accuracy

Creators must:

Avoid health claims (“guilt-free,” “low sugar,” “healthy treat,” etc.)

Avoid medical or dietary promises

Use accurate ingredient descriptions provided by André’s

Not compare other brands disparagingly

 

7. Hashtags (Optional)

#AndresKC

#AndresSwiss

 

Disclosure

Affiliates must adhere to FTC disclosure guidelines (“This post contains affiliate links…”).

Asset Use

Only use images provided by André’s or content you created personally.

Don’t alter or distort logos or packaging.

Do not use outdated branding.