IndieStitch Affiliate Brand Guidelines1. Brand Overview
Who We Are: IndieStitch delivers curated sewing kits for women’s clothing projects, combining indie sewing patterns, beautiful fabrics, and all the notions needed—plus a supportive sewing community.
Core Message: We make sewing easy, fun, and confidence-boosting—whether you’re a beginner or experienced sewist.
2. Voice & Messaging
Tone: Friendly, approachable, supportive, and confident.
Keep Language Simple: About a 7th-grade reading level for public-facing content.
Encourage, Don’t Intimidate: Speak to all skill levels, not just advanced sewists.
Words/Phrases You Can Use:
“Curated sewing kits”
“Beautiful fabrics and indie sewing patterns”
“Everything you need, in one box”
“Supportive sewing community”
“Step-by-step guidance”
Avoid Using:
“Chic,” “fashionista,” “premium,” “trendy,” “stylish”
“Creative adventure” or “inspiring”
Overly complicated sewing jargon
Anything that implies exclusivity (IndieStitch kits aren’t one-of-a-kind, just curated)
3. Visual Guidelines
Logos: Use only the official IndieStitch logos (provided in your media kit). Do not alter colors, proportions, or fonts.
Colors: Stick to the official IndieStitch brand palette for any graphics or overlays.
Photography: Use our provided lifestyle and flat-lay shots when possible. If creating your own, aim for bright, well-lit, clutter-free images that focus on fabrics, projects, and the joy of sewing.
Do Not: Add heavy filters, distort images, or overlay unrelated text/graphics.
4. Key Selling Points for Affiliates
Monthly sewing kits with high-quality fabrics and indie patterns.
Access to video tutorials and sew-along community.
Flexible subscription options (month-to-month and prepaid).
Bonus goodies in every kit.
Perfect for beginners through experienced sewists.
5. Compliance & FTC Disclosure
Affiliates must disclose their relationship with IndieStitch clearly (e.g., “I may earn a commission at no extra cost to you if you purchase through my link.”)
Avoid false claims or guarantees (e.g., “You’ll finish your project in one day!”).
No paid search ads bidding on “IndieStitch” or related terms unless approved in writing.
