Please be mindful of the following restrictions:
1) do not bid on the brand keyword or any variations of it.
2) do not bid on jsdentallab.com domain or any variations of it
3) do not bid on any keyword that contains the brand keyword or any variations of the brand keyword. For example, js dental lab night guard, j&s dental guard.
The simple thing to do is to add the following to your negative keywords list in phrase match type:
js dental lab
j&s dental lab
js dental
j&s dental
js
j&s
jsdl
