Fera Pets is committed to promoting pet health and wellness through premium, science-backed supplements thoughtfully formulated with a blend of Eastern and Western ingredients. As a brand, we prioritize transparency, intentionality, education, and positivity in all publisher and creator communications.
Publishers should ensure all content aligns with the following brand principles:
Intentional
Messaging should emphasize thoughtfully curated formulas, high-quality ingredients, and making pet wellness easier for pet parents.
Transparent
Communications should be clear, honest, and fact-based. Avoid exaggerated claims, misleading language, or unsupported health promises.
Nurturing
Fera Pets supports and educates pet parents without judgment or fear-based messaging. Content should feel encouraging, empowering, and approachable.
Bright
Our brand focuses on the joy of healthy pets and the special relationship between pets and their humans. Messaging should feel optimistic, warm, and uplifting.
Compliance Requirements
All publishers and creators must:
Comply with FTC disclosure guidelines
Avoid unauthorized coupon or discount messaging
Refrain from making unverified health or medical claims
Obtain approval for any paid search or trademark usage
Fera Pets reserves the right to request edits or removal of any content that does not align with brand standards or program policies.
