1. Brand Overview
Zippi is a modern home innovation brand that makes cleaning faster, smarter, and more fun. Our mission is to create products that simplify everyday life — combining technology, design, and convenience for every household.
2. Brand Tone & Voice
Energetic, helpful, and friendly 💫
Clear and benefit-driven
Never technical or overly corporate
Focus on making cleaning easier and empowering users
3. Logo Usage
Always use the official Zippi logo provided by GetZippi.com.
Maintain clear space around the logo equal to the height of the “Z”.
Do not alter colors, proportions, or apply effects (shadows, outlines, etc.).
4. Brand Colors
Zippi Blue: #00AEEF
Zippi Light Gray: #F5F7F9
Zippi Dark Gray: #2B2B2B
Accent Green: #7ED957
Use Zippi Blue as the primary action color (buttons, links, highlights).
5. Typography
Headings: Poppins Bold
Body Text: Open Sans Regular
Always use easy-to-read fonts; avoid cursive or overly stylized text.
6. Imagery Style
Bright, clean, lifestyle-focused visuals showing real homes.
Emphasize action shots: people using Zippi products confidently.
Avoid dark, cluttered, or overly staged backgrounds.
7. Affiliate Messaging Do’s & Don’ts
Do:
✅ Highlight real product benefits (cordless, lightweight, powerful cleaning).
✅ Use phrases like “Make cleaning fast and fun” or “Join the cleaning revolution.”
Don’t:
🚫 Use misleading claims like “official coupon” or “exclusive from Zippi.”
🚫 Alter product names or create fake offers.
