Style Guidelines
Mission: At Riccar, we are driven by one passion: making world class vacuums. We design and engineer every product with the goal of creating the healthiest home possible. Every detail matters, and we insist on only the highest quality materials and construction.
Riccar is: Confident, Advanced & Aspirational
Riccar is NOT: Silly, Cheap or common
Colors: Black | Pantone 541 (blue) | Pantone 3435 C (green)
Typography (Font): Headline – Dapfir-Light | Subheadline – Gotham HTF | Copy Neue Kabel
Advertising:
- Ads should show the vacuum as a luxury item. Follow similar guidelines to lifestyle photography.
- Emphasis should be on photography, with minimal text on web ads.
- Mostly neutral tones, with accent colors used to emphasize CTAs.
