Scent has the power to change the room, the mood, even the mind. We founded La Jolie Muse to make the magic of premium fragrance accessible to the world. With a love of art and a deep respect for nature, we design the little luxuries that make a space feel like you. Since the beginning, we have believed in the importance of home as sanctuary: a place to retreat and recharge. With our core commitment to non-toxic ingredients, recyclable materials, and attainability, La Jolie Muse creates guilt-free ways to make any room feel like you.
Brand Personality
Our personality comes through as inspired, confident, joyful, thoughtful, and transformative. Our brand is a sanctuary of natural luxury, designed to elevate your everyday moments. We’re down to earth and genuine and stay connected to who we are while charting our own course. We invite our audience to participate in these changes. To make the room in their image. And to inspire others in the process.
Tone of voice
We are active We are not passive
We are daring We are not basic
We are independent We are not needy
We are curious We are not distracted
We are capable We are not waiting
Copy Direction
We call upon the idea that the customer is in charge. They are the ones who will make the room. We are the invitation for each memory. In our descriptions, we invite people into a moment. We paint the picture of where they are and what they’re experiencing. Then we invite them to create it for themselves. We’re whimsical, joyful, artistic, and thoughtful. And we’re agents of change and curation. We start our descriptions with the invitation and reminder:
Make the room…
