Style Guide
Simplicity Vacuums Mission: We make clean simple. – No bells and whistles, just products you can count on to do a great job every time. No fuss, just clean. That’s Simplicity Vacuums.
Logos: Must be scaled proportionately. | Can only be Pantone 3125 c(blue) | white or black.
Typography (Font): Chantal font can be used on one word to add emphasis or on whole sentences. | Chantal font can be mixed with any of the Gotham styles. | Gotham Ultra should be used for headlines when possible.
Voice & Tone: We like to keep our language simple too. | Lighthearted and fun, but with a smart and sophisticated side. We love a good play on words, as long as it’s clever and doesn’t ramble. Above all we are approachable and always accessible.
The Brand is: Clever, Approachable, & Simple
The Brand is NOT: Boastful, Elite or Plain
Photography: Clean, pop of color.
