Welcome to the Angel Jackets Affiliate Program!
We are thrilled to partner with you. To ensure a consistent and premium brand experience across all touchpoints, please adhere to the following brand guidelines when promoting Angel Jackets to your audience.
1. Brand Overview & Target Audience
Angel Jackets is a premium online destination for high-quality outerwear and apparel, specializing in real leather jackets, tailored suiting, and celebrity-inspired garments.
Target Markets: Our primary customer bases are located in the US, UK, Canada, Australia, Germany, and France.
Audience Profile: Fashion-forward individuals seeking premium quality, timeless style, and pop-culture-inspired statement pieces at an accessible price point.
2. Tone of Voice & Messaging
Our brand voice is confident, stylish, informative, and accessible.
Premium Quality: Emphasize the meticulous craftsmanship, premium materials (such as real leather, velvet, and pique knit), and the long-lasting durability of our products.
The Perfect Fit: Always encourage your audience to consult our detailed sizing guides. Highlighting our commitment to an accurate fit helps customers feel confident in their purchases and ensures a seamless shopping experience.
Versatility: Showcase how our garments can be styled effortlessly for various occasions, from casual everyday wear to formal events (especially our expanding suiting collections).
3. Visual Guidelines & Asset Usage
Affiliates must use high-fidelity marketing assets to maintain brand integrity.
Approved Imagery: Only use the sharp, high-resolution product images, banners, and promotional graphics provided directly within the AWIN portal or the official Angel Jackets website.
Texture & Detail: When creating original content, prioritize visuals that showcase the accurate texture of the garments (e.g., the fine grain of the real leather or the crisp finish of a tuxedo).
Logo Usage: Do not alter, stretch, or recolor the Angel Jackets logo. Always ensure there is adequate clear space surrounding the logo.
4. Key Product Categories to Promote
When creating your content, focus on our strongest performing categories:
Classic Leather Jackets: Biker, bomber, and cafe racer styles for both men and women.
Tailored Suiting: Highlight our comprehensive suiting guides and formalwear tailored for weddings, proms, and special events.
Pop-Culture & Celebrity Styles: Trench coats, wool coats, and statement outerwear inspired by iconic movie, TV, and pop-culture moments.
5. Promotional Best Practices (The Do's and Don'ts)
DO:
Use Localized Strategies: Tailor your SEO, content, and messaging to specific target regions (US, UK, CA, AU, DE, FR) to maximize relevance.
Highlight Promotions Accurately: Clearly state the exact terms of any ongoing sales, seasonal events (such as holiday sales), or exclusive affiliate discount codes.
Create Value-Driven Content: Style guides, "How to Wear" lookbooks, and honest product review blogs perform exceptionally well.
DON'T:
Misrepresent Prices: Never display outdated pricing or misleading discounts. Always ensure your affiliate links accurately reflect the current live price on the Angel Jackets website.
Bid on Trademarked Terms: Affiliates are strictly prohibited from running paid search campaigns (PPC) bidding on "Angel Jackets" brand terms, variations, or misspellings without explicit prior authorization.
Use Unauthorized Creatives: Avoid using low-quality, blurry, or unapproved third-party images to represent our products.
