Sheec Brand Usage Guidelines
The Sheec brand represents thoughtful design and considered
craftsmanship. Publishers approved to promote Sheec must
adhere to the following guidelines when using Sheec brand
assets, imagery, and language.
1. APPROVED ASSETS
Only official Sheec assets (logos, product imagery, lifestyle
photography, banners) provided through Awin or directly by the
Sheec team may be used. Screenshots from sheecsocks.com,
social media, or third-party retailers are not approved for
promotional use.
2. LOGO USAGE
- Do not alter, recolor, distort, rotate, or add effects to
the Sheec logo
- Maintain adequate clear space around the logo
- Do not place the logo on busy or low-contrast backgrounds
- Do not combine the Sheec logo with other brand marks in a
way that implies partnership or endorsement
3. BRAND NAME
- Use "Sheec" or "Sheec Socks" — never "SHEEC," "sheec,"
"Sheec's," or compound forms (e.g., "SheecSocks")
- Do not use "Sheec" as a verb, descriptor, or generic term
4. PRODUCT IMAGERY
- Use only current, official product photography
- Do not alter product images (cropping for layout is
acceptable; color correction, filters, or compositing is not)
- Do not pair Sheec product imagery with competitor products
in comparison formats without prior approval
5. CLAIMS AND MESSAGING
- Do not make unverified claims about Sheec products,
materials, performance, or company
- Pricing, promotions, and availability must reflect current
sheecsocks.com listings
- Do not imply endorsement, partnership, or affiliation
beyond the standard affiliate relationship
6. TONE
Sheec communicates with a calm, considered, lifestyle-oriented
voice. Avoid hyperbolic claims ("BEST SOCKS EVER," "INSANE
DEAL"), aggressive sales language, or clickbait formatting
when promoting the brand.
7. PROHIBITED CONTEXTS
Sheec brand assets may not appear alongside:
- Adult or explicit content
- Hate speech, discriminatory content, or political advocacy
- Pirated or infringing content
- Content that disparages Sheec, its products, or its
customers
8. REQUESTING ASSETS
Custom assets, exclusive imagery, or co-branded creative may
be requested by contacting marketing@sheecsocks.com.
Violation of these guidelines may result in commission
reversal, suspension, or termination from the program.
