| What promotional types of publishers are allowed to work on your program? |
| Cashback |  |  | |
| Content | | | |
| Coupon Code | | | Only approved/valid codes. |
| E-mail | | | |
| Loyalty | | | |
| Search | | | No for brand PPC / Yes for generic PPC
Affiliates may bid on generic keywords but not on our brand name or misspellings. |
| Behavioural Retargeting | | | |
| Media Brokers | | | Case-by-case approval. |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age-restricted products. | | | No adult content, no gambling, no age-restricted content. Affiliates must use brand assets and claims exactly as provided. Any brand-bidding requires written approval.” |
