Express your cooking talent and style with Hast Premium Knives.
Purpose & Objective: To demonstrate Hast knives’ the outstanding sharpness, durability, sleek and function design and how Hast knives make your cooking more efficient, creative, fun and inspire more to cook with confidence and creativity.
Pronounciation：Hast / hæst /
Tone and style: Aspirational, playful, and confident. Clean uncluttered and vibrant visual.
Suggested Key message (For post caption & description)
- Ultra-Sharp: show and tell how sharp it is with various of vegetables, fruits, meats and fish.
- Durable & Stay Sharp: it stays sharp, saving time & hassle for sharpening.
- Crevice-Free Unibody All-Metal Design: Comfortable handle, no gap for bacteria, food stains, and mixed taste, easy to thoroughly clean by rains.
- Sleek, Playful, intuitive Design: easy for the eye and mind, fun to use.
- Designed For Modern Cooking: Modern, Stylish, Inspiring, Premium, Complementary of modern kitchen design.
Call to action: We also encourage you to end it with a clear call to action, asking viewers to check our website and purchase with an exclusive discount code.
Form & Style
- Product review videos
- Cooking content with direct call out to the product and brand
- Realistic lifestyle photos.
DOS:
- To show the knife in a real kitchen/cooking setting.
- To have ingredients cut clean and precise (photo).
- To keep the knife at the center of focus with the Hast logo visible(photo).
DONTS:
- Over-stuffed cutting board, knives stacked together.
- Actions Irrelevant to cooking/food.
High-performance Design Knives for Modern Cooking.
Hast was created to design and develop high-performance design kitchen tools to turn cooking into a creative outlet for everyone, no matter their skill level, because we believe cooking more is always better — better for your health, wallet, creativity, and a fantastic way to bring people together. Since its launch in 2019, thanks to its modern minimalist design and outstanding high performance, and exceptional production quality, Hast has won multiple international awards including:
Esquire Home Award, Best Kitchen Knife Set, 2023
Good Housekeeping Best Kitchen Gear Award, 2021
Good Housekeeping Best Kitchen Knife Set, 2021
Men’s Health Best Bread Knife of the Year, 2022
Best Santoku knife of the year, 2022, by Reviewed.com
Red Dot Design Award – Product Design, 2021
Gold Pin Design Award – Product Design, 2021
Red Dot Design Award 2021 Winner
A timeless design that elevates your cooking and space. The clean and smooth lines form a timeless shape that makes a staple kitchen tool intuitive and personal, for the first time.The design is extremely simple, modern, and universal.
2021 Good Housekeeping Best Kitchen Gear Winner and Top Performer
Ultra Sharp, durable, and comfortable to use. Hast knives are outstandingly sharp, durable, and surprisingly easy to care for, thanks to superior steel, innovative engineering, and precision manufacturing. They make cooking instantly satisfying and rewarding.
Performance backed by technology and innovation.
Hast knives are made to the highest standard of sharpness and edge-retention (durability) and are surprisingly easy to care for, thanks to superior steels, innovative engineering, and precision manufacturing.
Hast Edition Series: Patented Matrix Powder Steel, a high-performance steel that’s harder, stronger and more corrosion resistant than high-carbon stainless steel.
Ultra-thin Japanese Style Blade
Hast knives are made to match the specs of high-end, Japanese high-carbon steel knives: a 13-degree angle and an ultra-thin blade to ensure the perfect cut every time.
Design Highlights:
- Clean & fine lines that effortlessly form a simple yet significant shape, timeless and universal.
- Harmonious proportions: the handle is an organic extension of the blade. Each blade is engineered to a perfect balance to assure fluent and agile operation.
- Seamless body: the crevice-free body, leaving no corners for stains and grime. Just one rinse and you have a completely clean knife.
- Extended handle: The handle is slightly longer than most knives, providing extra support.
- Ergonomic shape: The fine polished handle leaves no hardline, fitting into your hand perfectly with ultra-comfort.
- A rounded heel: It completes the design and makes Hast knives light and easy to the eye and mind.
