1. Brand OverviewBrand Name: IDefine Wig
Tagline: "I Define My Values. I Define My Life."
Mission: To provide high-quality, affordable human hair wigs and extensions while empowering customers to express their individuality with confidence.
About IDefine Wig
IDefine Wig is a direct-to-consumer brand specializing in 100% virgin human hair wigs, lace frontals, and hair extensions. With our own factory in China, we ensure premium craftsmanship at competitive prices. Our mission extends beyond beauty—we believe in self-expression, authenticity, and breaking societal norms that try to define people.
Why Choose IDefine Wig?
✅ 100% Human Virgin Hair – Unprocessed, durable, and customizable.
✅ Affordable Factory Prices – No middlemen, just high-quality wigs at fair prices.
✅ Customer-First Approach – Hassle-free returns, real reviews, and responsive support.
✅ Versatile Styling – Bleach, dye, curl, or straighten—our wigs adapt to you.
✅ Worldwide Shipping – Fast, reliable delivery to all customers.
2. Marketing & Messaging GuidelinesBrand Voice & Tone
Empowering – Encourage self-confidence and individuality.
Authentic – Use real customer reviews and unedited product images.
Warm & Supportive – Position IDefine as a trusted hair consultant, not just a seller.
Key Messaging for Affiliates
✔ "Real Hair, Real Confidence" – Highlight the natural look and durability of our wigs.
✔ "Affordable Luxury" – Emphasize premium quality without the salon markup.
✔ "Your Style, Your Rules" – Promote customization (bleaching, dyeing, heat styling).
✔ "Hassle-Free Returns & Support" – Build trust with a customer-friendly policy.
3. Approved Promotional Methods✅ Allowed:
✔ SEO & Organic Content – Blog posts, wig care guides, styling tutorials.
✔ Social Media Marketing – Instagram, TikTok, Pinterest (before/after transformations).
✔ Email Marketing – Discounts, new arrivals, customer testimonials.
✔ PPC (Non-Branded Keywords) – Generic terms like "best human hair wigs", "affordable lace frontals".
🚫 Restricted:
✖ Brand Bidding (PPC) – No direct bidding on "IDefine Wig", "Idefinewig", or misspellings.
✖ False Claims – Avoid "cheap" or "discounted" if not part of an official sale.
✖ Unauthorized Discounts – Only promote active coupon codes from Awin.
4. Visual & Content GuidelinesProduct Images & Videos
Use only official IDefine Wig photos (no stock images).
Show real customers wearing wigs (encourage UGC with hashtag #IDefineWig).
Highlight versatility (before/after styling, different looks).
Do’s & Don’ts for Creatives
| Do | Don’t |
|---|
| Show natural hairlines & realistic textures | Use overly edited/filtered images |
| Include real customer testimonials | Make unrealistic durability claims (e.g., "lasts forever") |
| Link directly to IDefineWig.com | Redirect to third-party sites or marketplaces |
5. Compliance & Commission RulesEligible for Commission:
✔ Sales from non-branded keywords (e.g., "glueless lace wig").
✔ Orders with valid tracking (no fraud/canceled transactions).
Non-Commissionable:
✖ Branded PPC ads (e.g., "Buy IDefine Wig").
✖ Returns/refunds (after 30 days).
✖ Use of unauthorized coupons.
6. Contact & SupportAffiliate Support: affiliates@idefinewig.com
Customer Service: cs@idefinewig.com
Official Website: www.idefinewig.com
Final Notes for Affiliates
IDefine Wig stands for self-expression, quality, and affordability. Help us spread this message while adhering to our brand guidelines. Let’s empower customers to define their beauty, their way!
