About the Deconovo Brand
Deconovo is a global home décor brand specializing in custom drapery, shades, blinds, blackout curtains, bedding, and sustainable living products. Our mission is clear: “Saving Our Earth with Sustainable Home Décor.”
Core Identity
Mission: To create stylish, eco-friendly home textiles that protect the planet while enhancing modern living
Vision: To be the leading provider of sustainable, premium home décor worldwide
Core Values:
Sustainability – eco-conscious materials and packaging
Quality – exceptional craftsmanship.
Style – modern, timeless designs for every space
Accessibility – affordable luxury for eco-conscious households.
Brand Voice
Modern & Stylish – communicates contemporary trends in home décor.
Eco-Conscious & Purpose-Driven – always connects style with sustainability.
Trustworthy & Professional – backed by certifications like OEKO-TEX.
Warm & Inviting – speaks like welcoming someone home.
Affordable Luxury – premium quality without the premium price
Strategic Positioning
Deconovo differentiates itself from competitors by offering exclusive designs, premium sustainable materials, and digital-first customer experiences. Unlike marketplaces, we control design and quality in-house, ensuring originality and consistency
