Palladio Beauty should be presented as an affordable, cruelty-free cosmetics brand rooted in botanical and vitamin-infused formulas.
Approved brand positioning:
- Botanical & Vitamin-Infused Cosmetics
- Botanical performance without the prestige markup
- Professional performance at an accessible price
- Leaping Bunny Certified cruelty-free cosmetics
Tone of voice should feel direct, honest, casual, engaging, and beauty-focused. Avoid language that feels childish, sterile, pretentious, judgmental, or overly complicated.
Brand and content guidelines:
- Use the brand name as Palladio Beauty or Palladio.
- Use approved product names, product images, and claims.
- Do not alter, crop, stretch, recolor, tilt, recreate, or add effects to the Palladio logo.
- Do not place the logo on busy or distracting backgrounds.
- Do not use low-resolution, pixelated, outdated, or misleading product images.
- Do not add unauthorized text, borders, logos, or overlays to product images.
- Do not make unsupported medical, clinical, guaranteed-result, or competitor comparison claims.
- Do not imply an official partnership with any celebrity, retailer, publication, or creator unless approved by Palladio Beauty.
- Sales and promotional posts should be updated or removed once the offer has expired.
Approved content formats include product reviews, tutorials, swatches, GRWM content, product spotlights, trend discovery, product pairings, launch coverage, gift guides, and educational beauty content. Approved logos, product images, and brand assets are available upon request.
