1. Logo Usage • Use the official logo (primary/secondary versions) only. Alterations (color, size, orientation) are prohibited. Maintain minimum clear space around the logo equal to its height .
2. Color Palette • Primary colors: [HEX codes] for primary elements; secondary colors: [HEX codes] for accents. Ensure sufficient contrast for readability .
3. Typography • Headings: [Font Name, e.g., Montserrat Bold, 24–36pt]. • Body text: [Font Name, e.g., Open Sans Regular, 14–18pt]. Avoid all caps unless specified .
4. Brand Voice • Tone: Professional yet approachable. Avoid slang or overly technical language. Use active voice .
5. Imagery • Use high-resolution, on-brand photos (natural lighting, authentic contexts). Prohibit stock images with watermarks or unrelated subjects .
6. Compliance • Unauthorized use (e.g., unapproved third-party templates) is strictly prohibited. Submit all materials for pre-approval via [email/process] .
