Branding Guidelines – Color Palette
To maintain consistency across all affiliate promotions and communications, please use the approved brand colors outlined below. These colors are essential for preserving the look, feel, and recognizability of the brand.
Core Colors
White
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
HEX: #FFFFFF
Black
RGB: 0, 0, 0
CMYK: 0, 0, 0, 100
HEX: #000000
Supporting Neutrals
PMS 7568 U
RGB: 95, 75, 65
CMYK: 52, 61, 66, 39
HEX: #5F4B41
PMS 5665 U
RGB: 181, 184, 146
CMYK: 31, 20, 48, 0
HEX: #B5B892
PMS 7527 U (80% Tint)
RGB: 255, 255, 237
CMYK: 0, 0, 7, 0
HEX: #FFFFED
PMS Cool Gray 4 U
RGB: 177, 178, 178
CMYK: 31, 24, 25, 0
HEX: #B1B2B2
Accent Colors
PMS 2905 U
RGB: 156, 204, 238
CMYK: 36, 8, 0, 0
HEX: #9CCCEE
PMS 7705 U
RGB: 91, 121, 143
CMYK: 69, 45, 32, 5
HEX: #5B798F
PMS 7522 U
RGB: 172, 103, 89
CMYK: 27, 65, 63, 10
HEX: #AC6759
PMS 2028 U
RGB: 238, 62, 38
CMYK: 0, 91, 98, 0
HEX: #EE3E26
PMS 371 U
RGB: 69, 82, 54
CMYK: 67, 47, 81, 41
HEX: #455236
PMS 131 U
RGB: 162, 111, 52
CMYK: 31, 55, 92, 14
HEX: #A26F34
PMS 803 C
RGB: 255, 255, 80
CMYK: 5, 0, 79, 0
HEX: #FFFF50
PMS 486 U
RGB: 255, 128, 89
CMYK: 0, 63, 66, 0
HEX: #FF8059
Usage Guidelines
Core colors (black & white) are the foundation and should dominate backgrounds, typography, and layouts.
Supporting neutrals help balance designs and provide grounding tones for clean, professional visuals.
Accent colors are bold and vibrant—use sparingly to highlight calls-to-action, important details, or brand personality.
Do not alter or adjust these shades; always use the provided values for web (HEX) and print (CMYK/Pantone).
