Download our Brand Guidelines here.
Affiliate Partner Brand Guidelines
ordinaryhabit.com
About Ordinary Habit
Ordinary Habit is a premium puzzle and mindfulness brand founded on the belief that everyday rituals shape who we are. In a world of constant digital stimulation, we create beautifully crafted products — puzzles, journals, and memory cards — that invite people to slow down, engage their senses, and find joy in life's quiet moments.
We partner exclusively with living artists, and every product reflects our commitment to thoughtful design, quality materials, and everyday elegance.
Ordinary Habit sells direct-to-consumer at ordinaryhabit.com and through select wholesale retail partners.
Brand Name Usage
Correct Formatting
Brand name
Ordinary Habit
Website
ordinaryhabit.com
Social handles
@ordinaryhabit
Do
Always write as two words: Ordinary Habit
Capitalize both words in all uses
Use the full name on first mention in any piece of content
Do Not
Do not write as one word: OrdinaryHabit
Do not use all lowercase: ordinary habit (except within a designed logo lockup)
Do not abbreviate to OH, O.H., or any shortened form
Do not add a tagline, descriptor, or modifier without approval (e.g., do not write "Ordinary Habit Puzzles" or "Ordinary Habit Co.")
Logo Usage
Official logo files can be downloaded here.
Do
Use the approved logo files as provided — do not redraw or recreate the logo
Maintain clear space around the logo equal to the height of the "O" in Ordinary on all sides
Use the full-color logo on light backgrounds; use the white/reversed version on dark or colored backgrounds
Do Not
Do not stretch, compress, skew, or rotate the logo
Do not recolor the logo
Do not add drop shadows, outlines, or effects
Do not place the logo on busy or low-contrast backgrounds where it becomes difficult to read
Do not use outdated logo versions — check with us if you are unsure
Brand Voice & Messaging
Ordinary Habit's voice is warm, unhurried, and elegant — never salesy, never urgent. We speak to people who value slowing down and living intentionally.
Core Brand Themes
Mindfulness and slowing down in a screen-saturated world
The beauty and satisfaction of analog, tactile experiences
Everyday luxury — accessible elegance in small moments
Art and craftsmanship — we partner only with living artists
Connection — puzzles and games that bring people together
Approved Messaging
Examples of on-brand language:
"A mindful pause in your day" · "Beautifully crafted puzzles by living artists" · "Slow down and savor" · "An everyday ritual worth keeping" · "Tactile, offline, intentional"
Avoid
Urgency language: "Buy now!", "Limited time only!", "Don't miss out!"
Discount-first framing: leading with price before product quality
Exaggerated claims or superlatives not grounded in product truth
Casual or slangy language that doesn't match the brand's considered tone
References to AI-generated art — Ordinary Habit partners exclusively with human, living artists and this is a foundational brand value
Affiliate Guidelines
Permitted
Promote Ordinary Habit products using brand-approved imagery and language
Write original editorial content (reviews, gift guides, roundups) featuring our products
Use product photography provided in the affiliate portal
Reference current, active promotions as communicated through the affiliate program
Not Permitted
Bidding on branded keywords — do not bid on "Ordinary Habit" or variations in paid search (Google, Bing, etc.)
Creating ads that appear to come directly from Ordinary Habit (no impersonation of the brand)
Using expired promotions, outdated pricing, or discontinued products
Applying commissions to already-discounted or sale-priced items (commissions are paid on full-price, non-sale transactions only)
Posting affiliate links in spam, unsolicited emails, or low-quality content environments
Modifying, cropping, or altering product photography without approval
Visual Identity
Ordinary Habit's visual world is calm, considered, and grounded in natural tones. When featuring our products in your own creative content, please keep the following in mind:
Aesthetic Direction
Soft, natural light — avoid harsh flash or overly saturated edits
Clean, uncluttered compositions that let the artwork speak
Lifestyle imagery should feel unhurried and intentional — a cup of tea, a quiet table, natural textures
Avoid busy, chaotic, or high-energy visual contexts that conflict with the brand's calm tone
Note on product photography:
Approved product images are available through the affiliate portal. We strongly encourage using these images, which have been carefully produced to represent the brand accurately. If you wish to create your own photography featuring Ordinary Habit products, please ensure it aligns with the aesthetic direction above.
Questions & Approvals
If you have questions about brand usage, need logo files, or would like approval for a specific campaign or piece of content, please reach out before publishing.
Brand contact
hello@ordinaryhabit.com
Website
ordinaryhabit.com
Instagram
@ordinaryhabit
Thank you for representing Ordinary Habit with care.
