FitVille Footwear

Mission Statement
Fitville empowers individuals to achieve "Effortless Movement, Healthier Living" through scientifically designed footwear and athletic gear that combines innovation, comfort, and performance.

Core Products

Performance Footwear 

Recovery Sandals/Orthopedic Slippers

Active Apparel & Accessories

Target Audience

Fitness enthusiasts & beginners

Professionals with prolonged standing/sitting (e.g., healthcare workers, office employees)

Health-conscious consumers aged 35–55 (mid-to-premium segment)

Logo Usage

Use only approved Fitville logos ([download link]).

Do not alter colors, proportions, or add effects.

Color Palette

Primary: Energy Orange (#FF6B35) + Deep Ocean Blue (#003366)

Secondary: Light Gray (#F5F5F5)

Typography

Headlines: Montserrat Bold

Body Text: Open Sans Regular

Imagery Style

High-quality lifestyle photos showcasing movement and comfort.

Avoid stock images; prioritize authentic Fitville product visuals.

Dos
✓ Use official product names (e.g., "Fitville RecoveryFlex Slides").
✓ Highlight key USPs: "Podiatrist-Approved," "Pressure-Relief Technology."
✓ Link to AWIN-approved landing pages.

Don’ts
✗ Misleading claims (e.g., "Cures foot pain" → Use "Supports foot comfort").
✗ Discount/promo mentions without prior authorization.
✗ Brand name misspellings (e.g., "FitVille," "Fitvillee").

Tracking Links: Use only AWIN-generated affiliate links.

Promo Codes: Require approval from Fitville’s marketing team.

Disclosures: Clearly state affiliate relationship (e.g., "As a Fitville partner, we earn from qualifying purchases").

[Contact: affiliates@fitville.com]

Notes:

Violations may result in commission forfeiture.

Fitville reserves the right to update guidelines.