NewSmile Brand Guidelines
Brand Name: Always write as NewSmile (no variations or abbreviations).
Tone: Positive, approachable, and confidence-building. Avoid medical jargon or negative comparisons.
Logo & Assets: Use only official logos, images, and creatives provided by NewSmile. Do not alter colors, proportions, or add overlays.
Messaging: Focus on affordability, convenience, and quality. Avoid unverified claims or guarantees of medical outcomes.
Imagery: Clean, modern, and lifestyle-oriented. Smiling, confident people in everyday settings.
Colors: White, teal, and soft grey (our core palette). Keep designs bright and minimal.
Do Not: Use outdated logos, distort the brand name, or create misleading promotional content.
