Protected SEM Bidding Keywords
Affiliate may not bid on any trademark
term or any misspellings, variations or derivatives thereof. The following list
of keywords must be included in all paid advertising campaigns as negative
exact match type: alvantor, alvantor.com. Claims such as “authorized dealer”,
“authorized reseller” or “official store”, “official site” may never be used in
copy. Affiliates may not utilize or bid on terms, words or phrases that are
similar to Alvantor trade names. This includes misspellings, abbreviations,
terms identical to restricted trade name but using the wrong case, and the
merging of the restricted trade name with other terms, words or phrases.
TRADEMARK
TERMS (Alvantor, alvantor.com)
Prohibited SEM
Display URL Content: TRADEMARK TERMS (Alvantor, alvantor.com). Also, you may
not use specific prices ($ amounts) in your display URL.
Prohibited SEM Ad
Copy Content: TRADEMARK TERMS (Alvantor, alvantor.com). Also, you may not use
specific prices ($ amounts) in your ad copy.
Prohibited Web
Site Domain Keywords: Your URL cannot contain Alvantor, or any variation,
combination or misspelling of the Alvantor brand name. Your URL cannot contain
any term that reflects negatively on Alvantor.
Use of Logos and
Trademarks in Web sites: All photography, creative and content on alvantor
is protected by copyright.
You cannot claim to be a partner of Alvantor.
If a reference needs to be made, refer to yourself as an “affiliate” or
“publisher”. You cannot use terms like “us”, “we”, “our” when referring to Alvantor.”
Prohibited SEM Display URL Content
TRADEMARK TERMS: Display URLs cannot contain the word
“cheap” or any other term that reflects negatively on the Alvantor brands.
Affiliates may not display specific prices ($ amounts) in the display URL.
Prohibited SEM Ad Copy Content
TRADEMARK TERMS: Ad copy should not contain terms or
phrases that reflect negatively on the Alvantor brand. Affiliates may not
display specific prices ($ amounts) in the ad copy.Direct linking (Use of
Display URL) is not allowed.
Special Instructions for Search Marketing
Publishers
Affiliates may not promote paid ads for Alvantor
that are misleading and / or which claim artificial discounts, in Alvantor’
sole discretion. Affiliates may only promote ads which state actual promotions
offered by Alvantor. Affiliates may only promote Alvantor’ current promotions
that are authorized for Affiliate use and listed in our Affiliate Newsletter
and/or the Impact platform. Ad copy must be written in such a way that it is
not misleading. Ad copy that claims “$10 Off per month at Alvantor” is not
acceptable. If the offer is a $10 rebate on Alvantor tents, ad copy must
clearly state “$10 Rebate on Alvantor tents”. Affiliates are not allowed to use
technology to access, “crawl”, “acquire”, “copy”, “deep-link”, “inline-link” or
“page scrape”. This includes the use of “robots”, “spiders” or other automated
devices, programs or algorithms. Affiliate domain names can not contain any
variation of trademark terms, nor can the site resemble Alvantor. Title and
Meta Tags – Affiliates are not authorized to utilize the Alvantor trade name in
their web sites page titles or meta-tags (keywords, descriptions, etc.). Please
see the “Recommended Keywords” section for alternative suggestions. Search
Engine Links – Affiliates utilizing search engine marketing and/or pay per
click campaigns are not authorized to link directly to the Alvantor website
through these links. Links within search engines must direct visitors to the
publisher’s website, without redirects, and not to Alvantor.com.
Website
Prohibited Web Site Domain Keywords
Your URL cannot contain Alvantor, or any
variation, combination or misspelling of the Alvantor brand name. Your URL
cannot contain the term “cheap” or any other term that reflects negatively on
the Alvantor brands.
Prohibited Web Site URL Keywords
Your URL cannot contain Alvantor or any
variation, combination or misspelling of the Alvantor brand name. Your URL
cannot contain the term “cheap” or any other term that reflects negatively on
the Alvantor brands.
Prohibited Web Site Content
Your site cannot contain or link to sites
that contain obscene, offensive or objectionable material. Your site cannot
contain or link to sites that contain gambling, adult content, extreme
religious or extreme political content.
Unacceptable Web Sites
Affiliate agrees not to employ any
“typosquatter domains” redirecting web traffic to the Affiliate’s link without
first notifying Alvantor of the use of such domains and registration
information pertaining to such domains as Alvantor shall specify, prior to
commencing the use and following termination of the use of a typosquatter
domain.
Publisher agrees to not use any software
applications including, but not limited to toolbars, adware, spyware, browser
helper objects, pop-up downloadable reminder services, cloaking software or
technique that redirect the users, or interfere with online tracking or
reporting services, and indulge in other inappropriate business practices
including but not limited to link rewriting, cloaking, and other covert
affiliate practices.
Use of Logos and Trademarks in Web sites
Affiliates may not use images, logos, or
text from our websites alvantor.com without brand approval. All photography,
creative and content on our websites is protected by copyright. Affiliates can
design their own affiliate creative to submit for brand approval for approved
use. Affiliates may only use the links, banner ads, graphics, and logos
provided by Alvantor and/or the Impact platform. Affiliates may edit (resize,
color, stretch, flatten, etc.) Alvantor affiliate creative to submit for brand
approval for approved use. Affiliates may not claim to be a partner of Alvantor.
If a reference needs to be made, Affiliates may refer to themselves as an
Affiliate. Affiliates may not use terms like “us”, “we”, “our” when referring
to Alvantor. As the Affiliate, you must ensure each of the links between your
web site and Alvantor.com are tagged with the tracking codes that determine
commission fees. Alvantor will not be responsible for lost commissions due to
non-tagged link usage.
Miscellaneous
Coupons and Promotional Codes
Publishers may only use any coupons or
promotional codes that are provided through the affiliate program
Non-Commissionable Items
Commission is
excluding core charges (as these are refunded to the customer when they return
the used part), taxes and fees. Other non-commissionable items are also updated
regularly for the program.
