OUFER BODY JEWELRY

BRAND NAME USAGE

Correct Brand Name: Always use Oufer in written content. The brand name should always be spelled correctly, with an initial capital letter.

Incorrect Brand Name Examples: Avoid using “OU FER,” “Oufer Jewelry,” or other variations. Do not abbreviate the brand name or exclude letters.

LOGO USAGE

Official Logo: Affiliates must use the official Oufer logos provided in the affiliate portal. Logos must be used as provided, without alterations such as:

Color changes

Distorted resizing

Removing or modifying design elements

Size and Placement: Logos must maintain proper resolution and proportions when resized. They should be visible but not overpower other creative elements.

Background Restrictions: Do not place the Oufer logo on busy or clashing backgrounds that reduce legibility.

TONE AND MESSAGING

Brand Tone: Oufer focuses on self-expression, style, and individuality through high-quality body jewelry. Affiliates should reflect this tone in all written and visual content.

Do’s:

Use language that highlights creativity, fashion, and lifestyle identity.

Showcase Oufer jewelry as a way to celebrate personal style and individuality.

Don’ts:

Avoid bland or generic product descriptions.

Do not associate the brand with negative, unsafe, or inappropriate content.

Do not present Oufer as a discount-only brand — focus on style + quality.

PRODUCT DESCRIPTIONS

Affiliates should use official product descriptions provided by Oufer, or ensure their descriptions align with Oufer’s fashion-forward tone.

Avoid overly generic terms (e.g., “earrings” only). Instead, emphasize piercing types, design details, and materials.

Highlight Oufer’s reputation for quality, trendy designs, and safe jewelry.

PHOTOGRAPHY AND CREATIVE ASSETS

High-Quality Images: Affiliates must use only high-quality, pre-approved images from the affiliate portal. No unauthorized images may be used.

Contextual Use: Use lifestyle imagery that reflects fashion, parties, and everyday self-expression.

UGC Integration: User-generated content is allowed if it aligns with Oufer’s brand identity and aesthetic (trendy, stylish, youthful).

SOCIAL MEDIA GUIDELINES

Hashtags: Use the official brand hashtag #Oufer in social posts. Do not create unauthorized variations.

Tagging: Always tag @OuferBodyJewelry in social media posts to give proper credit and brand visibility.

Content Tone: Social promotions should emphasize style, uniqueness, and lifestyle expression.

RESTRICTED ACTIVITIES

No Competitor Comparisons: Affiliates may not make misleading comparisons between Oufer and competitors.

No Negative Publicity: Affiliates must not use content that portrays the brand negatively, or in contexts inconsistent with Oufer’s fashion/lifestyle image.

No Unauthorized Discounts: Only official promo codes from Oufer via Awin may be used.

COMPLIANCE WITH PAID SEARCH AND PPC

Affiliates may not bid on “Oufer” brand keywords, variations, or misspellings.

Unauthorized PPC campaigns that mislead users or violate brand safety will result in removal from the program.

ADDITIONAL NOTES

Approval for Custom Content: Any custom content (e.g., blog posts, reviews, influencer content) should align with these guidelines. In certain cases, Oufer may require pre-approval.

Compliance: Failure to comply with these guidelines may result in removal from the affiliate program and reversal of commissions.