Cheeky Cocktails Brand Guidelines
Cheeky Cocktails is a modern mixer brand dedicated to making great cocktails easy, consistent, and fun. Crafted in small batches with fresh juice and real cane sugar, our products are designed for bartenders, hosts, and cocktail lovers everywhere. Whether it’s a house party, a wedding, or a craft cocktail bar, Cheeky brings bar-quality drinks to any occasion.
To keep our brand identity consistent across all channels, we’ve created the following guidelines for affiliates and partners.
Brand Overview
Cheeky Cocktails was founded with one goal: to make cocktails more accessible without sacrificing quality. By offering fresh, ready-to-use mixers, we empower anyone—from a professional bartender to a first-time host—to create delicious, consistent drinks in seconds.
Our brand is guided by simplicity, quality, and fun. We believe cocktails should bring people together and be easy to enjoy.
Messaging
Key Message:
Cocktails made easy, without compromise.
Brand USPs (Unique Selling Propositions):
Bar-Quality at Home – Fresh mixers made with real juice and cane sugar
Consistency Every Time – Reliable flavors designed for both pros and beginners
Time-Saving & Fun – Simple, ready-to-use, and perfect for any gathering
Trusted by Bartenders & Hosts – Loved by hospitality professionals and home entertainers alike
Brand Tone & Voice
Cheeky’s voice is friendly, fun, and approachable while maintaining authenticity and trust. We inspire confidence without being overly technical or complicated.
Do:
Use playful, inviting, and easy-to-understand language
Highlight convenience, quality, and fun
Emphasize real ingredients and small-batch freshness
Position Cheeky as the go-to solution for cocktails made simple
Don’t:
Use technical jargon or overly formal language
Make exaggerated or misleading claims
Compare negatively to other brands
Sound boring, clinical, or sales-heavy
Visual Identity
Logo
Always use the approved Cheeky Cocktails logos. Keep the logo clear, uncluttered, and with proper spacing. Do not distort, recolor, crop, or place the logo on overly busy backgrounds.
Colors
Cheeky Cocktails’ brand colors reflect freshness, vibrance, and fun, inspired by cocktails themselves:
Primary Color:
Bright Coral – #FF5A5F (energy, fun, excitement)
Secondary Colors:
Citrus Yellow – #FFD166 (freshness, optimism, summer vibes)
Deep Teal – #26547C (balance, sophistication, trust)
Clean White – #FFFFFF (simplicity, clarity, freshness)
✨ In short: Cheeky is bold, fresh, and approachable. Our brand should always feel like that first sip of a great cocktail—refreshing, exciting, and fun to share.
