To protect the integrity of the Barker brand, affiliates must follow these brand usage rules:
Logos and Images
1. Use only official Barker logos, product images, and banners provided through the affiliate program.
2.Do not alter, stretch, recolor, or crop Barker logos or images.
Brand Voice
1.Messaging should reflect Barker’s positioning as a premium, heritage British footwear brand.
2.Avoid slang, misleading claims, or discount-heavy messaging that cheapens the brand.
Consistency
3.Always spell the brand name correctly: “Barker” or “Barker Shoes” (never “Barkers” or “Barkar”).
4.Maintain a professional and elegant tone in promotions.
Prohibited Practices
5.Do not imply you are Barker or misrepresent your relationship with us.
6.Do not create your own Barker-branded creatives without written approval.
7.Do not use Barker branding in offensive, controversial, or inappropriate contexts.
Failure to comply with brand guidelines may result in suspension or termination from the affiliate program.
