Powr-Flite

Powr-Flite Brand Creative Guidelines

YOU KNOW WHAT YOU ARE GOING TO GET FROM POWR-FLITE. 

POWR-FLITE IS: RUGGED • Speaks to durability • No unnecessary features RELIABLE • Powr-Flite is your most reliable worker • Easy to operate and repair SUPPORTIVE • Partner to find the best solution for you - Whether that’s finding the correct chemical, machine for your needs, tech support, etc.

POWR-FLITE IS NOT: COMPLICATED • Never overly embellished in product or message • We get to the point because we know our customers don’t have time to waste THOUGHTLESS • Skilled engineering to make powerful, easy-to-use machines A ONE-TIME SOLUTION • Powr-flite stays with you the life of the product, we offer everything from training, parts, support and the knowledge to suggest the correct machine for each job you have not too much or too little.

POWR-FLITE LOGO Powr [Power] - Flite [Flight] The Powr-Flite logo is made of 2 words. POWR representing strength and physical force and FLITE representing movement and momentum. Powr and Flite are misspelled on purpose as research show the human mind tends to remember mistakes as opposed to perfection. This is a common strategy to help many popular brands stand out among the crowd.

EXCLUSION ZONE To preserve the integrity of our brand, the Powr-Flite logo should always have an area which is kept free of any other information.