Coral & Tusk Brand Voice & Tone
Voice:
We are friendly and approachable. We aspire to delight. Our voice is enthusiastic and optimistic.
Tone:
Our product details are rooted in storytelling and detail. On social media we are energetic, in email campaigns we are warm and welcoming. When in conversation with customers we are appreciative, easy to talk to. For press releases and when promoting our geometric designs or fabrics, our tone is more serious, but always friendly.
Messaging Guidelines:
Enthusiasm
We are so excited to show you what is new, share a promotion with you, and hear from you! Enthusiasm is central to our communication.
Friendly
We are approachable, helpful and joyful. From email replies to Instagram captions, our voice sounds like a friend, not a corporation.
Appreciative
Our designs are rooted in an appreciation for the natural world and our work is rooted in an appreciation for our customers. We strive to share our gratitude in how we communicate.
Do use words:
Charming, joyful, winsome, heirloom
