| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | Yes – we apply de-duplication rules to ensure fairness across channels. |
| PPC Brand | | | Sales from brand keyword PPC are de-duplicated (advertiser’s own activity takes priority) |
| PPC Generic |  |  | |
| E-mail Advertising | | | De-duplicated against Vesgantti’s in-house CRM/email marketing. |
| Display Advertising | | | De-duplicated against Vesgantti’s direct display campaigns. |
| Direct Partnerships | | | De-duplicated where direct commercial deals exist. |
| Price Comparison | | | |
| In House Publisher program | | | De-duplicated if applicable. |
| Other Affiliate Networks | | | De-duplicated to prevent double payment across networks. |
