Welcome to Ellen LangeEllen Lange is a pioneering skincare brand that combines dermatological science with spa-inspired luxury. Founded by medical esthetician Ellen Lange, the brand revolutionized at-home skincare with its award-winning Retexturizing Peel Kit, making professional-level exfoliation accessible, safe, and easy to use for everyone.
With over two decades of innovation, Ellen Lange empowers people to achieve radiant, smoother, and younger-looking skin—right from the comfort of home.
Brand Overview
Ellen Lange bridges the gap between professional treatments and everyday skincare routines. Designed with expertise from clinical spas, every product reflects a commitment to effective, dermatologist-developed formulas that deliver visible, lasting results.
Our collection of peels, exfoliators, and skincare essentials helps users rejuvenate their skin barrier, reduce fine lines, and restore brightness—without downtime or irritation.
Loved by beauty editors, skincare experts, and customers worldwide, Ellen Lange continues to redefine the modern skincare experience through simplicity, performance, and trust.
Messaging
Key Message:
Professional skincare results—without the spa visit.
Brand USPs (Unique Selling Propositions):
Dermatologist Developed: Backed by decades of clinical expertise
Pro-Grade Results at Home: Experience spa-quality skin renewal in minutes
Gentle Yet Effective: Safe for all skin types and tones
Iconic Peel System: Award-winning, results-driven innovation
Proven by Science: Clinically tested formulas that deliver visible improvement
Brand Tone & Voice
Ellen Lange’s voice is professional yet warm, educational yet inspiring. We speak to people who value real results, transparency, and skincare backed by expertise.
Do:
Highlight the brand’s professional heritage and clinical credibility
Focus on confidence, renewal, and transformation
Use approachable, empowering language
Don’t:
Overpromise or exaggerate outcomes
Use overly medical or complex terminology
Create fear-based anti-aging messages
Visual Identity
Logo:
Use the official Ellen Lange logo as provided—clean, sophisticated, and modern. Maintain clear spacing and consistent usage.
Colors:
Ellen Lange’s palette reflects purity, expertise, and timeless beauty:
Pure White: #FFFFFF – purity and simplicity
Soft Beige: #F5EDE5 – warmth and calm
Charcoal Gray: #4A4A4A – confidence and sophistication