Program Terms & Conditions
1. Key Information
Action Description: A confirmed sale
Validation Criteria: Confirmed and non-returned purchases will be validated
Validation Period: 30 days (sales validated from the 16th of the previous month to the 15th of the current month)
Cookie Period: 90 days
Commission Structure: 7.5% cost per sale (5% for voucher sites)
De-Duplication Policy: Sales will be de-duplicated versus search and display activity
2. Publisher Types Permitted
| Publisher Type | Allowed | Notes |
|---|
| Cashback sites | ✅ Yes | Permitted |
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| Loyalty/points sites | ✅ Yes | Permitted |
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| Voucher code sites | ✅ Yes | Permitted under conditions below |
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| Software application sites | ❌ No | Not permitted |
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| Sub-affiliate networks | ✅ Yes | Permitted |
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3. Voucher Code Policy
i. Affiliates may only use codes with express permission from the client or account manager.
ii. Invented or made-up discount codes are prohibited.
iii. Discount codes meant for other offers/channels are not allowed.
iv. Publishers are prohibited from using iframes to set cookies on users’ devices.
v. “Click to reveal” voucher code functions are only allowed if a valid code exists for the program.
vi. Publishers must clearly display expiration dates for all codes.
vii. Expired codes can remain for SEO only if clearly marked as expired, using body-sized font and a visible contrasting color.
Note: Affiliates using software applications must comply with the IAB Voucher Code of Conduct.
4. Use of Social Media
Affiliates must obtain advance approval from the merchant before any social media promotion.
Guidelines:
Content must not be illegal, violent, offensive, plagiarized, or derogatory.
Do not use “Affordable Blinds” or misspellings in any domain/sub-domain (e.g., affordabelblinds.com).
Do not misrepresent yourself as Affordable Blinds.
No use of third-party accounts without permission.
Links must be transparent, relevant, and valuable to users.
Social media handles using variations of the brand name (e.g., witter.com/blindsaffordable) are not allowed.
5. Email Marketing
Merchant must provide advance permission before affiliates send promotional emails.
All email creatives must be approved by the merchant prior to being sent.
6. PPC (Pay Per Click) Policy
| PPC Activity | Allowed | Notes |
|---|
| Bidding on brand terms | ❌ No | Not permitted |
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| Bidding on hybrid/generic + brand terms | ❌ No | Not permitted |
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| Bidding on misspellings or variants | ❌ No | Not permitted |
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| Use of brand in URL | ❌ No | Not permitted |
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| Use of brand in subdomain/directory URL | ✅ Yes | Permitted |
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| Direct linking to merchant site | ❌ No | Not allowed |
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| Search engines applicable | All | Applies across Google, Bing, Yahoo, etc. |
|---|
Program Access: Currently Closed (not open to all affiliates)
7. Branding & Creative Guidelines
Affiliates must not represent themselves as Affordable Blinds.
Must make it clear they act as affiliates, not retailers.
Always use the latest logo provided by the admin system.
Hardcoded creatives are not allowed — use network-provided creatives only.
Copy Compliance:
All marketing copy must be submitted for merchant approval before publication.
Expected turnaround for approval: 2 business days
8. Deeplinking
Affiliates are permitted to deeplink to specific pages on the merchant website.
9. Mobile Tracking & m-Commerce
| Aspect | Detail |
|---|
| Mobile Optimized Website | Yes |
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| Mobile Sales Tracked | Yes (if on same domain) |
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| Mobile App Tracking | Merchant to confirm tracking integration |
|---|
10. SEO (Search Engine Optimization)
Affiliates cannot use “Affordable Blinds” or related brand terms in link anchor texts.
SEO optimization must not mislead or imitate the merchant brand.
11. Regional Restrictions
Affiliates are to target approved regions only (specific territories to be defined by merchant).
12. Product & Commission Scope
Tracked Products: Appointments (online and telephone).
Commissionable Transactions: Appointments and offline sales (reward sites only).
Entire transaction value will be commissionable unless otherwise stated.
13. Ramifications of Breach
Affiliates found violating these terms may face:
Warnings or commission reversals
Withholding of unpaid commissions
Suspension or permanent removal from the program
Legal accountability in severe breaches
The merchant agrees to provide reasonable notice for significant program changes (e.g., commission changes >25%, de-duplication criteria updates, or program closure)
