Branding Guidelines Template
1. Brand Overview
Brand Name: Cosplay Shopper
Tagline: Discover Your Characters
Mission Statement: Helping cosplay fans embody their heroes, one costume at a time.
Vision Statement: To inspire and empower cosplay fans worldwide by offering high-quality, customizable costumes and accessories that bring their favorite characters to life.
Core Values:
Providing high-quality, authentic cosplay costumes and accessories
Serving a global cosplay community
Empowering fans to express themselves through their favorite characters
Combining craftsmanship, variety, and customer experience
2. Logo Usage
Primary Logo: Full-color logo for light backgrounds.
Secondary Logo: White or monochrome version for dark backgrounds.
Minimum Size: Keep legibility by setting a smallest allowed width (e.g., 150px for digital, 25mm for print).
Do Not: Stretch, rotate, recolor outside approved palette, or add effects.
3. Color Palette
Primary Colors (used for main brand recognition)
Color Name HEX RGB CMYK Usage Example
Brand Blue #1E73BE 30,115,190 84,40,0,0 Logo, headlines
Brand Gold #F2A900 242,169,0 4,33,100,0 CTAs, highlights
Secondary Colors (used to complement the primary)
Color Name HEX RGB CMYK Usage Example
Light Gray #F4F4F4 244,244,244 3,2,2,0 Backgrounds
Charcoal #333333 51,51,51 69,63,62,58 Body text
4. Typography
Headings (H1–H3): (e.g., Montserrat Bold, all caps)
Body Text: (e.g., Open Sans Regular, sentence case)
Accent/Quote Text: (Optional, e.g., Playfair Display Italic)
Line Spacing: 1.4–1.6 for readability.
Hierarchy Rule: Headings > Subheadings > Body text in both size and weight.
5. Imagery Style
Photography: Use high-contrast, well-lit images that reflect brand mood (e.g., warm, welcoming, modern, edgy).
Illustrations: Stick to flat/vector style or 3D style consistently—don’t mix without intent.
Image Treatments: Optional color overlay or filter for brand consistency.
6. Tone of Voice
Personality: (e.g., friendly expert, bold innovator, caring guide)
Do Use: Simple, clear language; active voice; inclusive terms.
Avoid: Jargon, passive-aggressive tone, inconsistent formality.
Example Sentences:
Formal: “We are committed to providing exceptional quality.”
Casual: “We make things that last—and we’re proud of it.”
7. Applications
Website: Navigation structure, spacing, button styles.
Social Media: Profile image usage, post layouts, hashtag rules.
Print Collateral: Business cards, letterhead, flyers.
Merchandise: Apparel printing rules, promotional items.
8. Brand Do’s & Don’ts
✅ Do use approved colors and fonts across all platforms.
✅ Do maintain consistent logo placement (e.g., top-left on all docs).
❌ Don’t use outdated versions of the logo.
❌ Don’t stretch or warp typography.
