Summary is one of the UK’s largest online fashion retailers and is quickly becoming one of the fastest growing international retailers too, now shipping to destinations all over the world and active in 11 countries & counting.


Attribution Period (Cookie Length)

30 Days


The keyword policy is closed. Any affiliate bidding keyword on any search engine will see his/her commissions cancelled.
Voucher Code Affiliates
All existing voucher code affilates are expected to adhere to the below:
In light of the recent developments regarding promotion of voucher codes on affiliate sites, boohoo asks that affiliates adhere to the new guidelines from the Internet Advertising Bureau Affiliate Marketing Council (IAB AMC). Therefore, the terms & conditions of this affiliate programme have been set to reflect these guidelines:
1. Using "Click to Reveal" when there is no valid or current code present is not permitted for affiliate publishers using "Click to Reveal" to show any deals / offers / sales instead of vouchers.
2. Voucher code affiliate publishers must clearly detail the voucher offer that will be revealed by the click.
3. A valid code or promotion is defined as a code that has been legitimately issued by Boohoo for use by affiliates and not a code that has been issued to consumers direct. This code or promotion will have an activation date and where necessary a deactivation date.
4. Voucher code directories must contain clear categorisation and separation between deals / offers / sales and discount codes.

5. Awin check all sales made through the affiliate programme; where a promotion code is used, and the offer has not been communicated to affiliates to use, commission will be disqualified.

Any sale found to have been completed using a code not circulated to affiliates will have commissions declined.

Affiliates may not alter any of the creative or text links available through the Awin interface. Affiliates are also requested not to hardcode banners into their sites, so updates made to those through Awin may take immediate effect.
Anyone found infringing on these terms will receive a warning and may have commissions reversed. We reserve the right to withhold commission during this time. Continuous infringement of these terms will result in suspension.
Bespoke creative can be supplied on request
Affiliates may not put the Boohoo website into frames or use masked URLs.
Product Feed
The boohoo data feed with up-to-the-minute pricing information will be refreshed each day.
Affiliates are requested to make every effort to maintain boohoo’s most current pricing information in their promotions.
Full Terms & Conditions
Please note that failure to comply with these terms and conditions could result in your relationship being terminated and any commissions earned being reversed.
Pay Per Click search activity
Affiliates are not permitted to carry out any PPC search activity directing traffic to Boohoo except by special arrangement.
Affiliates generating traffic to their own sites must also abide by the following rules.
a. Using the Boohoo brand term in the sub folder of the display URL (eg – Not Allowed
b. Using the Boohoo brand term in the sub domain of the display URL (eg – Not Allowed
c. Using the Boohoo brand or a misspelling of the Boohoo brand in the display URL (eg or ( – Not Allowed
d. Using the Boohoo brand in the ad title – Not Allowed
e. Using the Boohoo brand in the ad text – Allowed
f. Bid on the brand term “Boohoo” – Not Allowed
g. Bid on misspellings or extensions of the brand (eg “Boohooss, SBoohoo, Boohool, Boohoo UK,”) – Not Allowed
h. Bid on Boohoo brand + generic terms (eg “Boohoo Shoes”) - Not Allowed
i. Bid on the advertisers URL www. – Not Allowed
j. Show adverts on competitors’ brands – Not Allowed
k. Please note affiliates are NOT allowed to bid on any variations of the brand name Boohoo. Bidding on any brand sold on Boohoo is also not allowed
l. Boohoo and common misspelling should be added as negative terms to all affiliate paid search campaigns.
Discount code / voucher code websites
As standard all voucher code use needs to comply with the official IAB guidelines which can be found here: 
a. Publishers may only use discount codes which have been supplied to them by Awin or boohoo. 
b. Publishers must not display made up / invented discount codes on their site(s) or display discount codes that were intended for use in other channels or for other online publishers.
c. Under no circumstances are publishers allowed to surreptitiously use i-frames to set Awin cookies onto a user’s computer.
d. Discount code publishers with websites that encourage users to “click here to reveal offer / code” thus setting an Awin cookie can only use this function if a voucher code exists for the Boohoo programme. If there is no voucher code available for the Boohoo programme publishers must not use this method, as it leads to a poor user experience for potential Boohoo customers and can cause customer service issues.
e. If a discount code has been issued to publishers and it has an expiry date the publisher must clearly display on its website(s) the expiry date of this discount so that the user can decide whether they want to go ahead and click the publisher’s link.
f. If publishers wish to maintain expired discount codes on their sites for search engine optimisation reasons, they must display clear notification to the user that the discount has expired. This notification must be located right next to the expired discount code. The font size must be no smaller than the site(s) body text and the colour used must contrast clearly with the background It is not acceptable for the notification to be displayed a significant distance from the expired code.
Email Marketing
a. All email marketing must be signed off by Boohoo and the account management team.
a. Publishers are allowed to deeplink to a chosen offer or category on the boohoo site.
Affiliate Approvals
All affiliate sites are audited on sign up to ensure any brand compliance issue that may exist are met. Any affiliates without a working URL will be rejected.

All commissions will be validated on a 60 day period and reserves the right to claim back commission on all returned goods.

Please note, 0% commission is paid on non Boohoo-branded products, including those promoted under other Boohoo Group brands or marketplaces such as PrettyLittleThing or boohooMAN.