| What promotional types of publishers are allowed to work on your program? |
| Cashback |  |  | |
| Content |  |  | Target publishers focus on lifestyle, grooming, wellness, and sustainability content. |
| Coupon Code | | | Coupons may only be used if provided directly by Helmm. Unauthorized or expired codes are prohibited. |
| E-mail | | | Email campaigns allowed for opted-in contact lists only. No unsolicited sends. Content must be approved and brand-safe. |
| Loyalty | | | |
| Search | | | Restricted to Non-branded and Non-Target keywords only. See documents for the Search Publisher prohibited keyword list. |
| Behavioural Retargeting | | | |
| Media Brokers | | | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age-restricted products. | | | Publishers may not promote adult, violent, or discriminatory content. All placements must align with Helmm’s brand values of sustainability and responsibility. No deceptive or misleading marketing practices. |
