Our Tone Of Voice:
- - When writing about Meri Meri, products always keep the wonder of childhood in mind; think – how would a child describe this product? How would it make a child feel? We may be talking directly to adults, but ultimately, they want products that children will be wowed and excited by, so try to bring this across in the copy.
Some examples… “Pull back the gold curtain, wave your magic wand and let the white rabbit appear in a puff of glitter!”
Words We Don’t Use:
Charming, Twee, Delightful, Whimsical, Obsessed, Trendy, Merry Christmas
Language
For site copy and emails we use American and British English, depending on the market. For our social channels we use American English.
