Nomatic Brand Guidelines
Brand Name:
Nomatic
Brand Tagline:
Live Life On Purpose
Brand Mission:
To create the most functional gear for life on the move — empowering travelers, creators, and commuters to do more with less.
Core Values:
Purposeful Design
Premium Quality
Minimalist Functionality
Community-Centered
Travel-Ready Innovation
Target Audience:
Modern travelers, digital nomads, photographers, commuters, entrepreneurs, and creators who value smart, durable, and sleek gear.
Tone & Voice:
Tone: Confident, clean, aspirational
Voice: Direct, functional, helpful
Avoid hype and fluff — focus on real-world utility and smart design
Logo Use:
Primary Logo: Black or white wordmark (do not alter colors or spacing)
Maintain clear space around the logo
Use on neutral or minimal backgrounds only
Colors:
Black #000000
White #FFFFFF
Gray #F2F2F2 (light), #D1D1D1 (medium)
Typography:
Headline Font: Montserrat Bold / Uppercase
Body Font: Open Sans Regular or similar clean sans-serif
Use clear, legible text with ample spacing
Imagery:
High-resolution lifestyle and product photography
Real-world use: airports, cities, mountains, workspaces
Natural lighting, clean composition, focus on functionality
Product Focus:
Best Sellers: Travel Bags, Camera Gear, Backpacks, Accessories
Key Features to Highlight: Durability, organization, minimalist style, water resistance, modular designs
Affiliate Notes:
Commission: 20%
Average Order Value: $250+
Top Sellers: Navigator Backpack, Outset Collection, McKinnon Camera Pack
Ideal Channels: YouTube reviews, Instagram reels, TikTok demos, gear list blogs
