OhMiBod Brand Guidelines
Logo The OhMiBod logo is available in two variants: the primary logo for use on light backgrounds, and a white variant for use on dark backgrounds. A simplified icon variant is available for app icons, favicons, or instances where scale renders the full logo unreadable. A "Remote" variant exists for OhMiBod Remote App usage and should be treated the same as the main logo. The pink dot of the "i" is a signature brand element and must remain consistent. Do not alter, distort, recolor, or modify the logo in any way.
Colors
- Primary Pink: Pantone Process Magenta C / CMYK: C0% M100% Y0% K0%
- Secondary: Pantone Process Black C at 50% tint or 877C / CMYK: C0% M0% Y0% K50%
Typography
- Print: Helvetica Neue LT Pro (varying weights)
- Web: Raleway (varying weights)
Visual Style OhMiBod's visual style is bright, clean, and minimalist with an open, airy feeling. Key visual elements include product shots on white space with significant use of negative space, sensual photography (often in grayscale), and clean minimalist icons. Typography typically juxtaposes bold and thin font weights and mixes all-caps with cased text.
Brand Voice & Language OhMiBod's voice is clear, accessible, and flirty — but never graphic or lewd. Content should focus on the technological innovation and possibilities of our products. Key brand terms include: Sex Tech, Intimacy, and Pleasure. Publishers must not use language that is explicit, pornographic, degrading, or inconsistent with OhMiBod's positioning as a sexual health and wellness brand.
Asset Usage Publishers may only use OhMiBod-approved images, logos, and marketing materials provided through the affiliate program. Unauthorized use of OhMiBod imagery or branding is prohibited. For access to approved creative assets, contact your affiliate program manager.
Full branding guidelines available under “Document”.
