Protected SEM Bidding Keywords
Keetsa, www.keetsa.com, etc.
Non-compete SEM Bidding Keywords
Partners must not outrank Keetsa in position on any paid search ads. Keetsa will always hold first placement.
Recommended SEM Bidding Keywords
mattress, mattresses, queen, king, full, twin
Prohibited SEM Display URL Content
Affiliates may not use “keetsa” or any keetsa trademarks referenced in 1(a) anywhere in display URLs. Additionally, affiliates may not use any Keetsa trademarks in their domains, such as, but not limited to, “KeetsaDeals.com”. b. Affiliates may not send traffic to Keetsa.com or the associated Store site directly from paid search ads, from final/destination URL hoplinks, or through any site/server-side redirects.
Prohibited SEM Ad Copy Content
Affiliates may not use any language in paid search ads suggesting a partnership or other relationship with Keetsa, such as “official”, “licensed”, “authorized”, “affiliate(d)”, “exclusive”, etc. Affiliates may not bid on any terms indicating an intent to directly navigate, such as “keetsa.com” or “keetsastore.com” or “keetsa website”
Special Instructions for Search Marketing Publishers
Paid search affiliate guidelines apply to any advertisements appearing in the SERPs or search partner pages. This includes retargeting traffic, such as Google Adwords Remarketing Lists or Search Ads (RLSA).
Coupon affiliates are permitted to include “keetsa” in their bidded keywords by PERMISSION ONLY, but MUST include tokens such as “coupons” or “coupon codes” or “deals” as a requirement in the same bidded keywords phrases. Such tokens must be added as requirements using either broad match modifiers or exact match keywords.
Affiliates advertising deals and coupons may only advertise deals, sales or coupon codes provided to affiliates – not from Keetsa site promotions, advertisements, sales, coupons, or e-mails. Affiliate sites may not feature competitors within the same product category on the Keetsa Landing Page on their respective sites.
