Brand Positioning
Chelsea Charles Jewelry is a premium, sport and wellness-inspired jewelry brand for women and girls.
Approved Messaging
Sport-inspired jewelry, wellness inspired jewelry, golf jewelry, counter bracelets, score counter bracelets, mindful, wear-daily jewelry • Elevated athletic style • Women-owned brand
Tone must be polished, aspirational, and premium.
Prohibited Claims
No medical or wellness claims • No “cheap” or costume jewelry language • No misleading urgency or exclusivity • No professional athletic performance claims.
Logos & Images
Use only approved Chelsea Charles Jewelry assets. No alterations, recoloring, cropping, or filters that distort metal color or finish.
Brand Name & Trademarks
Always use Chelsea Charles Jewelry. No abbreviations. No trademark use in domains, social handles, or ads without approval.
Paid Media Restrictions
No bidding on branded keywords. No paid ads using the brand name without written approval. Organic content and editorial placements are permitted.
Links & Tracking
Use approved Awin tracking links only. No cloaking or self-referrals. Linkless tracking must be correctly configured where applicable.
Discounts & Promotions
Promote only approved codes provided in Awin. No unapproved discounting or offer stacking.
