Branding Guidelines for Affiliates
Brand Name Usage
Always use our official brand name: EPUFFER® (with ® on first mention).
Do not alter, misspell, abbreviate, or create variations of our brand name.
Logos & Graphics
Only use official banners, logos, and creatives provided in the affiliate dashboard.
Do not modify logos or create your own branded graphics without written approval.
Messaging & Claims
Affiliates must not make medical, health, or cessation claims (e.g., "EPUFFER cures smoking").
Do not use misleading, exaggerated, or unapproved statements about our products.
Domain & Advertising Restrictions
Do not register domains or social handles containing "EPUFFER" or confusingly similar names.
No bidding on PPC keywords that include "EPUFFER" or misspellings.
Audience & Compliance
EPUFFER products are strictly for adult audiences (18+ in UK / EU, 21+ in US, 19+ in Canada ).
All promotions must comply with local advertising and vape regulations.
Tone & Style
Keep promotions professional, trustworthy, and in line with our premium brand image.
Avoid aggressive sales tactics, spam, or unsafe marketing practices.
