Brand Guidelines for Awin Publishers: HitchSwitch
This document provides a comprehensive guide for Awin publishers on how to represent the HitchSwitch brand effectively and consistently across all marketing channels. Adhering to these guidelines ensures a cohesive brand image and maximizes the impact of your promotional efforts.
1. Brand Identity
Our Mission: To simplify the name change process for newlyweds by providing a convenient and stress-free solution. We believe that celebrating love should be the focus, not paperwork.
Our Vision: To be the leading and most trusted name change service, empowering couples to navigate this significant life event with ease and confidence.
Core Values:
Simplicity: Our service and communication are clear, straightforward, and easy to understand.
Empathy: We understand the challenges of the name change process and are committed to making it a positive experience.
Trust: We handle sensitive personal information with the utmost care and security.
Celebration: We are a brand that celebrates love, commitment, and new beginnings.
2. Brand Assets
Logo:
Primary Logo: The HitchSwitch logo should always be used as the primary brand identifier.
Spacing: A clear space equal to the height of the "h" in "HitchSwitch" should be maintained around the logo.
Minimum Size: The logo should not be reproduced at a size smaller than 100 pixels in width for digital use.
Logo Variations:
Monochromatic: A single-color version (black or white) is available for use on busy backgrounds or when color is not an option.
Icon-only: The "HitchSwitch" icon can be used for small applications, such as a favicon or social media profile picture.
Misuse:
Do not alter the logo's proportions or design.
Do not use the logo on top of a confusing or similar-colored background.
Do not rotate, stretch, or distort the logo in any way.
Color Palette:
Primary Colors:
HitchSwitch Blue: Hex: #004F75 | RGB: 0, 79, 117
HitchSwitch Pink: Hex: #F6A2B3 | RGB: 246, 162, 179
Secondary Colors:
Light Grey: Hex: #F2F2F2 | RGB: 242, 242, 242
Dark Grey: Hex: #333333 | RGB: 51, 51, 51
Usage: The primary colors should be used prominently in all branding. Secondary colors are for backgrounds, text, and supporting elements.
Typography:
Primary Font: Montserrat (or a similar, clean sans-serif font).
Headlines & Subheadings: Use Montserrat Bold.
Body Text: Use Montserrat Regular for readability.
Usage: Maintain consistency in font usage. Use bold for emphasis and subheadings, and regular for main body text.
3. Messaging & Tone of Voice
Tone of Voice:
Friendly & Approachable: We speak to our audience as a helpful friend, not a faceless corporation.
Empathetic & Understanding: We acknowledge the stress of the name change process and position ourselves as the solution.
Simple & Clear: We avoid jargon and complex terminology.
Celebratory: We frame the name change as a positive step in a couple's journey.
Key Phrases & Keywords:
"Name change made easy"
"Your wedding, your name"
"Simplify your married name change"
"Stress-free name change"
"Post-wedding paperwork"
"Newlywed to-do list"
"HitchSwitch" (always spelled with a capital H and S)
Things to Avoid:
Using a negative or stressful tone. Focus on the solution, not the problem.
Promising unrealistic outcomes. Be accurate and transparent about the process.
Using outdated or informal terminology. Stick to the provided key phrases.
4. Publisher Content Guidelines
Website & Blog Content:
Accuracy: Ensure all information about HitchSwitch services, pricing, and process is accurate and up-to-date. Refer to the Awin platform for the latest details.
Value Proposition: Clearly communicate the benefits of using HitchSwitch (e.g., saving time, reducing stress, personalized support).
Call-to-Action (CTA): Include a clear and compelling CTA that encourages users to click through to the HitchSwitch website. Use phrases like "Start your name change journey," "Get started now," or "Learn more."
Visuals: Use high-quality, on-brand imagery. Photos of happy couples, weddings, and celebratory moments work well.
Social Media:
Hashtags: Use a mix of branded and relevant hashtags, such as #HitchSwitch, #NameChangeMadeEasy, #NewlywedLife, #WeddingPlanning, #JustMarried.
Tagging: Tag HitchSwitch's official social media accounts whenever possible. (e.g., @hitchswitch)
Visuals: Post visually appealing content that aligns with the brand's celebratory tone. This can include user-generated content (with permission), wedding photos, or custom graphics.
Email Marketing:
Subject Lines: Use clear and engaging subject lines that highlight the value of HitchSwitch.
Content: Write compelling email copy that addresses the pain points of the name change process and positions HitchSwitch as the perfect solution.
Placement: Ensure affiliate links are clearly visible and integrated naturally within the email content.
5. Legal & Compliance
Disclosures: All publishers must comply with FTC guidelines regarding affiliate marketing disclosures. Clearly state that you may earn a commission from purchases made through your links.
Trademark: Do not use the HitchSwitch name or logo in a way that suggests a partnership or endorsement without explicit permission.
Bidding: Do not bid on "HitchSwitch" or any of its variations (misspellings included) in paid search campaigns. This is a strict policy violation.
By following these guidelines, you will help HitchSwitch maintain a strong, consistent, and trustworthy brand image, while also maximizing your own success as an Awin publisher. We appreciate your partnership and look forward to working with you!
