1. Brand Overview
Brand Name: Luseta Beauty
Tagline: “Clean Beauty, Beautiful Hair.”
Luseta Beauty is a premium hair care brand known for safe, salon-quality products that combine natural ingredients with modern science. We focus on empowering individuals through clean, effective hair care designed for all hair types.
2. Brand Voice & Messaging
Tone:
Clean
Confident
Uplifting
Expert but approachable
Core Messages to Communicate:
Sulfate-free, paraben-free, and cruelty-free formulations
Safe and effective for all hair types, including color-treated and sensitive scalps
Solutions for common concerns like dryness, hair thinning, damage, and frizz
Luxury feel without the luxury price
Trusted by thousands with 5-star reviews
Avoid:
Medical claims (e.g., “cures hair loss”)
Overly aggressive or exaggerated language (e.g., “miracle product”)
Off-brand slang or unprofessional tone
3. Visual Branding
Logo Usage:
Always use the official Luseta Beauty logo (provided in the affiliate asset folder).
Do not stretch, recolor, or crop the logo.
Maintain clear space around the logo for legibility.
Brand Colors:
Primary: Blush Pink #F7D4D4
Accent: Soft Gold #D9B382
Text: Charcoal Gray #3E3E3E
Use these colors where possible in callouts, banners, and email promotions for visual consistency.
Fonts:
Preferred Web Fonts: Lato, Open Sans, or Helvetica Neue
Use clean, modern typefaces that convey elegance and simplicity
Product Photography:
Use only official Luseta Beauty images provided in the affiliate portal or with permission.
Do not edit or filter product images.
Lifestyle imagery should reflect natural, diverse, and healthy beauty aesthetics.
4. Content Guidelines
Do:
✔ Share personal experiences, tutorials, and honest product reviews
✔ Highlight key product benefits (e.g., "helps reduce frizz," "promotes stronger hair")
✔ Include clear CTAs (e.g., "Shop now," "Use my code for 15% off")
Don’t:
✘ Use unapproved discount codes or create misleading urgency
✘ Claim the product treats or cures medical conditions
✘ Use offensive or controversial content in your posts
5. FTC Compliance
All affiliates must clearly disclose affiliate relationships in a way that complies with FTC guidelines.
Examples:
“This post contains affiliate links. I may earn a commission if you purchase through my link.”
“Sponsored by Luseta Beauty – all opinions are my own.”
6. Promotion Channels Allowed
Blog posts & product reviews
YouTube & TikTok content
Instagram, Pinterest, and Facebook posts & reels
Email newsletters (no spamming allowed)
Coupon & cashback sites (with pre-approval)
Not Allowed:
Paid search using Luseta Beauty brand terms
Misleading redirects or false claims
Adult content or sites that violate ethical standards
7. Support & Contact
Have questions or need creative assets?
📧 Affiliate Support Email: info@lusetabeauty.com
