1. Brand Overview
LedEquipped is a trusted supplier of high-quality emergency vehicle lighting and accessories. Our products serve police departments, fire and EMS personnel, construction and towing operators, and other first responders across the U.S.
We stand for reliability, performance, and professional service — and our brand reflects that in everything from product design to customer interaction.
2. Logo Usage
Primary Logo:
Always use the full-color LedEquipped logo on white or light backgrounds.
Maintain clear space around the logo equal to the height of the "L" in LedEquipped.
Do not stretch, distort, rotate, or recolor the logo.
Alternate Versions:
A single-color white version may be used on dark backgrounds.
A black version may be used in print or grayscale documents.
If needed, include .PNG, .SVG, and vector files for official use.
3. Brand Colors
| Color | Hex | RGB | Use |
|---|
| Primary Blue | #007BFF | (0, 123, 255) | Main brand color |
| Dark Gray | #333333 | (51, 51, 51) | Headers/text |
| Light Gray | #F4F4F4 | (244, 244, 244) | Backgrounds |
| Safety Yellow | #FFD700 | (255, 215, 0) | Call-to-action highlights |
Note: Colors should be used consistently across web, print, and ads.
4. Typography
Primary Font:
Headline: Montserrat, Bold
Body Text: Open Sans, Regular or Light
Alternate Font Options (for web use):
Arial, Helvetica, sans-serif
5. Imagery Guidelines
Use real-life action shots of vehicles equipped with our lights — especially law enforcement, fire, EMS, and construction.
Prioritize high-contrast images that highlight the brightness and clarity of our LED products.
Avoid stock images that feel generic or unrelated to emergency services.
6. Voice and Tone
LedEquipped’s brand voice is:
Professional – Always speak with authority and clarity.
Trustworthy – Emphasize reliability, warranty, and safety.
Helpful – Be informative, solution-focused, and courteous.
Confident – Show pride in our products and expertise without being boastful.
Example Language:
“Built for professionals who demand performance.”
“Trusted by first responders across the country.”
“Bright. Durable. Ready for duty.”
7. Do’s and Don’ts
Do:
Use the official logo and brand colors.
Maintain clear space around visual elements.
Keep tone consistent across platforms.
Don’t:
Alter the logo or stretch fonts.
Use unapproved colors or outdated product photos.
Speak in overly casual or gimmicky language.
Use our brand name in bidding
