Search Campaigns - Protected SEM Bidding Keywords RUTI, Ruti, RUTI.com and any misspelling and all variations of RUTI brand terms. Publishers also may NOT bid on misspellings, or variations on any search engines, or to use these terms in their display URLs. Publishers should include these terms as negative matches to ensure that they do not appear in broad matched results. Bidding on branded keywords plus generic terms such as coupons or promotional codes is also prohibited. Search Campaigns - Prohibited SEM Display URL Content RUTI, Ruti, RUTI.com and any misspelling and all variations of RUTI brand terms. Publishers also may NOT bid on misspellings, or variations on any search engines, or to use these terms in their display URLs. Publishers should include these terms as negative matches to ensure that they do not appear in broad matched results. Bidding on branded keywords plus generic terms such as coupons or promotional codes is also prohibited. Publisher shall not use any “fat-finger” or “typosquatter” domain name to redirect Internet traffic to Publisher’s website or the Destination Site without Company’s prior written approval. A fat-finger or typosquatter domain name is a domain name that amounts to a misspelling of any registered or unregistered Company trademark. Search Campaigns - Prohibited SEM Ad Copy Content RUTI, Ruti, RUTI.com and any misspelling and all variations of RUTI brand terms. Publishers also may NOT bid on misspellings, or variations on any search engines, or to use these terms in their display URLs. Publishers should include these terms as negative matches to ensure that they do not appear in broad matched results. Bidding on branded keywords plus generic terms such as coupons or promotional codes is also prohibited. Publisher shall not use any “fat-finger” or “typosquatter” domain name to redirect Internet traffic to Publisher’s website or the Destination Site without Company’s prior written approval. A fat-finger or typosquatter domain name is a domain name that amounts to a misspelling of any registered or unregistered Company trademark. Search Campaigns - Direct Linking – No affiliates are allowed to direct link to RUTI in any PPC activity on any search engine. This includes both display URLs and destination URLs within ad copy. Publisher shall not use any “fat-finger” or “typosquatter” domain name to redirect Internet traffic to Publisher’s website or the Destination Site without Company’s prior written approval. A fat-finger or typosquatter domain name is a domain name that amounts to a misspelling of any registered or unregistered Company trademark. Promotion Code Policy - Publishers may only use promotional codes that are provided directly through the affiliate program. Non-commissionable items – Publishers will not earn a commission on gift cards or orders where a customer uses a gift card to make a purchase. The following affiliate sites or behaviors are not permitted: - Under construction - Contain adult content or are pornographic or sexually explicit - Promote violence, discrimination, terrorism, drug use, harassment, or other illegal activities - Use spyware or phishing techniques or are motivated by fraudulent and dishonest practices - Adopt black hat web practices - Work against the interest of RUTI - A competitor or rival company - Participate in fraudulent activities Please note, this list is not exhaustive. You are encouraged to clearly express your relevance and value to the RUTI program in your application. You may be rejected if your website does not clearly highlight an obvious relevance for promoting RUTI. If you wish for your application to be reconsidered, please send details of how you plan to feature RUTI, along with all URLs that you’d like to be considered. At this time we are not accepting coupon only focused websites, as RUTI does not feature discounts on our service. This policy may open up in the future and past coupon applicants will be notified.
