Brand overview
Simplified by Emily Ley creates beautiful, simple planners and organizational tools that make life easier for busy women. Our products are bright, colorful, and thoughtfully designed to help women organize their days, reduce overwhelm, and focus on what matters most.
Core brand values & messaging
Simplicity over perfection – We champion “grace, not perfection” and practical systems that truly work in real life.
Encouraging & uplifting – Our tone is warm, hopeful, and honest. We want women to feel seen, supported, and capable.
Beautiful + functional – Clean layouts, plenty of white space, and happy, colorful patterns that spark joy while still being highly functional tools.
Target audience
Busy women who value organization, intentional living, and beautiful paper goods. They often juggle work, family, and home and want tools that reduce chaos, not add more to their plates.
Visual guidelines (for creatives/affiliate content)
Use bright, cheerful, but soft colors (pinks, blues, greens, yellows) with lots of white space.
Style should feel clean, modern, feminine, and joyful, never dark, harsh, or cluttered.
If you show workspace or lifestyle imagery, think light, airy, welcoming home or desk scenes with real-life, approachable vibes.
Voice & tone guidelines
Do use: warm, encouraging, down-to-earth language; practical tips; phrases around simplifying life, making space for what matters, and finding joy in everyday routines.
Avoid: harsh, negative, or fear-based language.
We are family- and faith-friendly, but not preachy; keep language inclusive and kind.
Do / Don’t for affiliates
Please DO:
Highlight how Simplified products help women get organized, reduce overwhelm, and create margin for what matters most.
Show product details clearly (covers, layouts, tabs, paper, coil/bookbound, etc.).
Use current product photography or imagery that closely matches our look and feel.
Use the brand name correctly: Simplified and Simplified Planner.
Please DO NOT:
Alter or recreate our logo in new colors, fonts, or proportions.
Use dark, moody, or edgy imagery that clashes with our bright, cheerful aesthetic.
Make claims that over-promise results (e.g., “this planner will fix your life overnight”).
Use discount or coupon language that we haven’t provided directly.
