Influencers & Social Media - English version
As a publisher, you are obliged to make it clear for consumers when your content contains advertising material. As an approved Awin Publisher you have agreed to follow local laws and standards as stipulated in section 9.2.4 and 9.2.5 of the publisher terms and conditions.
Recommendations listed by other industry sources within the Nordic region include the following:
- You should make it clear in the top of your post (blog or social media) that the post includes advertisement
- You may choose to use different fonts in order to highlight that the post includes advertisement
- You may choose to use a specific background formatting in order to highlight a post including advertisement
We strongly urge you to read up on this topic to make sure that you are following the latest laws and standards as it is your responsibility to adhere to them. Below you can find websites with more information:
https://www.dahllaw.dk/nyheder/208/17-sept-2018-kend-de-juridiske-spilleregler-naar-i-bruger-influencere-i-jeres-markedsfoering/
http://iabsverige.se/wp-content/uploads/Influencer-handbok-2017.pdf
http://reklamombudsmannen.org/shared-media/media/final_marketing_code_swe.pdf
Voucher Code Use
If an affiliate uses a code that was not provided by DTF or Awin, the commission will be denied.
It is not allowed to use voucher codes from member emails or other advertisements that Sembo sends out directly to their customers. Commission will not be paid out on sales generated with the use of such codes. However, it is permitted to promote discount codes that Sembo communicates directly through Awin as well as sale promotions/Vouchers that are communicated openly on the Sembo website
Contact account manager (imali.jayasooriya@awin.com) if you have any queries regarding the information above.
