Sammanfattning

boohoo.com is one of the UK’s largest online fashion retailers and is quickly becoming one of the fastest growing international retailers too, now shipping to destinations all over the world and active in 11 countries & counting.

Primär region

Sverige

Betalningar

Tilldelningstid (cookietid)

30 Dagar

Länkar

Influencers & Social Media - Swedish version

Som affiliate är du skyldig att klargöra för konsumenter när ditt innehåll innehåller annonsering. Som en godkänd Awin affiliate har du åtagit dig att följa lokala lagar och standarder som anges i avsnitt 9.2.4 och 9.2.5 i våra villkor. Rekommendationer från andra branschkällor för onlinemarknadsföring i Norden inkluderar följande:

  • Du bör klargöra i början av ditt inlägg (blogg eller sociala medier) att inlägget innehåller annonsering
  • Du kan välja att använda olika typsnitt för att ytterligare tyddliggöra att innelägget innehåller annonsering
  • Du kan välja att använda en specifik bakgrundsformatering för att ytterligare tydliggöra att inlägget innehåller annonsering

Vi uppmanar dig att läsa på om detta för att säkerställa att du följer aktuella lagar och standarder eftersom det är ditt ansvar som affiliate att följa dem. Nedan hittar du webbplatser med mer information:

https://www.annons.se/sites/annons.se/files/rekommendationer_for_dig_som_arbetar_med_pr_och_marknadsforing_2015.pdf

http://reklamombudsmannen.org/shared-media/media/final_marketing_code_swe.pdf

http://iabsverige.se/wp-content/uploads/Influencer-handbok-2017.pdf

https://www.konsumentverket.se/contentassets/46dcfbc6db1148918b23e9fb6acde3cd/vagledning_om_marknadsforing_i_bloggar-201511-tillganglig-konsumentverket.pdf

Influencers & Social Media - English version

As a publisher, you are obliged to make it clear for consumers when your content contains advertising material. As an approved Awin Publisher you have agreed to follow local laws and standards as stipulated in section 9.2.4 and 9.2.5 of the publisher terms and conditions.

Recommendations listed by other industry sources within the Nordic region include the following:

  • You should make it clear in the top of your post (blog or social media) that the post includes advertisement
  • You may choose to use different fonts in order to highlight that the post includes advertisement
  • You may choose to use a specific background formatting in order to highlight a post including advertisement

We strongly urge you to read up on this topic to make sure that you are following the latest laws and standards as it is your responsibility to adhere to them. Below you can find websites with more information:

https://www.annons.se/sites/annons.se/files/rekommendationer_for_dig_som_arbetar_med_pr_och_marknadsforing_2015.pdf

http://reklamombudsmannen.org/shared-media/media/final_marketing_code_swe.pdf

http://iabsverige.se/wp-content/uploads/Influencer-handbok-2017.pdf

https://www.konsumentverket.se/contentassets/46dcfbc6db1148918b23e9fb6acde3cd/vagledning_om_marknadsforing_i_bloggar-201511-tillganglig-konsumentverket.pdf

 

CSS Google Shopping

CSS Google Shopping activity can only be run with specific written permission from boohoo

Campaign Embargo

From time to time, boohoo may share details of upcoming campaigns or promotions with its affiliates under embargo. Affiliates must not share this information publicly or with any other company ahead of its launch date, when an embargo is in place. Doing so may result in loss of commissions and/or termination from the programme

Voucher Code Affiliates

boohoo are currently no longer accepting any new applications from Voucher Code/ Cashback or Incentive led affiliate sites

All existing voucher code affilates are expected to adhere to the below:

In light of the recent developments regarding promotion of voucher codes on affiliate sites, boohoo asks that affiliates adhere to the new guidelines from the Internet Advertising Bureau Affiliate Marketing Council (IAB AMC). Therefore, the terms & conditions of this affiliate programme have been set to reflect these guidelines:

1. Using "Click to Reveal" when there is no valid or current code present is not permitted for affiliate publishers using "Click to Reveal" to show any deals / offers / sales instead of vouchers.

2. Voucher code affiliate publishers must clearly detail the voucher offer that will be revealed by the click.

3. A valid code or promotion is defined as a code that has been legitimately issued by Boohoo for use by affiliates and not a code that has been issued to consumers direct. This code or promotion will have an activation date and where necessary a deactivation date.

4. Voucher code directories must contain clear categorisation and separation between deals / offers / sales and discount codes.

5. Affiliate Window check all sales made through the affiliate programme; where a promotion code is used, and the offer has not been communicated to affiliates to use, commission will be disqualified.

Creative

Affiliates may not alter any of the creative or text links available through the Affiliate Window interface. Affiliates are also requested not to hardcode banners into their sites, so updates made to those through Affiliate Window may take immediate effect.

Anyone found infringing on these terms will receive a warning and may have commissions reversed. We reserve the right to withhold commission during this time. Continuous infringement of these terms will result in suspension.

Bespoke creative can be supplied on request please get in touch with uk-boohoo@awin.com for further help.

I-frames

Affiliates may not put the Boohoo website into frames or use masked URLs.

Product Feed

The boohoo data feed with up-to-the-minute pricing information will be refreshed each day.

Affiliates are requested to make every effort to maintain boohoo’s most current pricing information in their promotions.

Full Terms & Conditions

Please note that failure to comply with these terms and conditions could result in your relationship being terminated and any commissions earned being reversed.

1. Pay Per Click search activity

Affiliates are not permitted to carry out any PPC search activity directing traffic to Boohoo Uk except by special arrangement.

Affiliates generating traffic to their own sites must also abide by the following rules.

a. Using the Boohoo brand term in the sub folder of the display URL (eg www.affiliate.com/boohoo) – Not Allowed

b. Using the Boohoo brand term in the sub domain of the display URL (eg www.Boohoo.affiliate.com) – Not Allowed

c. Using the Boohoo brand or a misspelling of the Boohoo brand in the display URL (eg www.SBoohoo.com) or (www.booohooo.com) – Not Allowed

d. Using the Boohoo brand in the ad title – Not Allowed

e. Using the Boohoo brand in the ad text – Allowed

f. Bid on the brand term “Boohoo” – Not Allowed

g. Bid on misspellings or extensions of the brand (eg “Boohooss, SBoohoo, Boohool, Boohoo UK, Boohoo.com”) – Not Allowed

h. Bid on Boohoo brand + generic terms (eg “Boohoo Shoes”) - Not Allowed

i. Bid on the advertisers URL www. Boohoo.com) – Not Allowed

j. Show adverts on competitors’ brands – Not Allowed

k. Please note affiliates are NOT allowed to bid on any variations of the brand name Boohoo. Bidding on any brand sold on Boohoo is also not allowed

l. Boohoo and common misspelling should be added as negative terms to all affiliate paid search campaigns.

2. Discount code / voucher code websites

As standard all voucher code use needs to comply with the official IAB guidelines which can be found here:

http://www.iabuk.net/resources/standards-and-guidelines/online-voucher-codes 

a. Publishers may only use discount codes which have been supplied to them by Affiliate Window on behalf of Boohoo. Please apply to Affiliate Window to obtain authorised codes for the Boohoo programme.

b. Publishers must not display made up / invented discount codes on their site(s) or display discount codes that were intended for use in other channels or for other online publishers.

c. Under no circumstances are publishers allowed to surreptitiously use i-frames to set Affiliate Window cookies onto a user’s computer.

d. Discount code publishers with websites that encourage users to “click here to reveal offer / code” thus setting an Affiliate Window cookie can only use this function if a voucher code exists for the Boohoo programme. If there is no voucher code available for the Boohoo programme publishers must not use this method, as it leads to a poor user experience for potential Boohoo customers and can cause customer service issues.

e. If a discount code has been issued to publishers and it has an expiry date the publisher must clearly display on its website(s) the expiry date of this discount so that the user can decide whether they want to go ahead and click the publisher’s link.

f. If publishers wish to maintain expired discount codes on their sites for search engine optimisation reasons, they must display clear notification to the user that the discount has expired. This notification must be located right next to the expired discount code. The font size must be no smaller than the site(s) body text and the colour used must contrast clearly with the background It is not acceptable for the notification to be displayed a significant distance from the expired code.

4. Email Marketing

a. All email marketing must be signed off by Boohoo and the account management team.

5. Linking

a. Publishers are allowed to deeplink to a chosen offer or category on the boohoo site.

Affiliate Approvals

All affiliate sites are audited on sign up to ensure any brand compliance issue that may exist are met. Any affiliates without a working URL will be rejected.

Validations

All commissions will be validated on a 35 day period and boohoo.com reserves the right to claim back commission on all returned goods.

Toolbar Affiliates

boohoo do not accept or work with toolbar affiliates.