Yosi Samra

osi Samra is a New York-born women's footwear brand recognized as the pioneer of the foldable ballet flat. Founded by designer Yosi Samra — who grew up in his father's shoe factory and later watched women walk barefoot out of NYC clubs to escape painful heels — the brand was built on a single mission: to give women a shoe that is as stylish as it is comfortable.

Since its launch in 2009, Yosi Samra has become a celebrity-loved, globally sold footwear brand carried by Nordstrom, Bloomingdale's, and sold in over 85 countries. Today the line spans foldable flats, sandals, loafers, heels, boots, slippers, and children's styles — all rooted in quality craftsmanship, genuine leathers, and effortless wearability.
 

Brand at a Glance

2. Target Customer

The Yosi Samra customer is a style-conscious woman who refuses to sacrifice comfort for fashion. She is on the go — whether navigating city streets, attending events, or traveling — and wants footwear that keeps pace with her life without compromise.

3. Brand Voice & Tone

Yosi Samra's voice is polished, confident, and warmly aspirational. The brand speaks to women as equals — smart women who know what they want and deserve footwear that delivers on every front. Copy should feel elevated without being pretentious, and confident without being cold.

Voice Characteristics

• Sophisticated yet approachable — think premium boutique, not stuffy designer
• Confident and direct — no hedging, no over-qualifying
• Comfort-forward — always acknowledge the comfort story, it is core to the brand
• Story-driven — lean into the brand origin and craftsmanship heritage when relevant
• Feminine without being girlish — aspirational, not cutesy

Tone by Content Type

4. Key Messaging & Brand Pillars

These core messages should anchor affiliate content. You do not need to use all pillars in every piece of content, but promotion should reflect the brand's authentic values and story.

The Pillars

5. Approved Messaging & Copy Examples

Affiliates are encouraged to write original content in their own voice — but the examples below demonstrate the type of messaging that aligns with the Yosi Samra brand. Feel free to adapt these for your audience.

Headlines & Hooks

• The shoe that started a movement. The foldable flat, reinvented.
• Style you can walk in all day. Comfort you won't believe.
• From the streets of NYC to your closet: discover Yosi Samra.
• Ballet flats that actually go the distance.
• The original foldable flat is back — in colors made for this season.
• Worn by celebrities. Built for real life.
• Genuine leather. Genuine comfort. Genuinely beautiful.

Product-Level Copy Examples

• Meet the shoe that folds to fit in your bag and unfolds into your new favorite flat. Crafted from genuine leather with a cushioned insole, it goes where you go — without the blisters.
• Yosi Samra sandals: strappy enough for the occasion, comfortable enough to actually enjoy it.
• From brunch to dinner, Monday to Friday, the Yosi Samra flat is the one shoe that handles it all — without breaking a sweat or a heel.
• Our Chelsea boots are built for the woman who refuses to sacrifice style for the season. Sleek silhouette, elastic panel comfort, day-to-night versatility.

Calls to Action

• Shop the collection at yosisamra.com
• Find your perfect pair at yosisamra.com
• Discover the original foldable flat and the full Yosi Samra collection.
• Shop new arrivals — crafted for the woman on the move.

6. Do's and Don'ts

7. Visual & Design Guidelines

When creating content featuring Yosi Samra products, the visual presentation should reflect the brand's elegant, feminine, and premium aesthetic.

Brand Colors

Photography & Image Use

• Use only imagery provided through the Awin affiliate portal or licensed brand assets
• Product photos should be clean, well-lit, and consistent with the brand's premium feel
• Lifestyle imagery should feel aspirational: modern woman, real settings, elevated styling
• Do not apply heavy filters, overlays, or edits that distort product color accuracy
• Do not crop, alter, or modify product images in ways that misrepresent the product

Fonts (for affiliate-created graphics)

• Recommended pairing: serif headline (e.g., Playfair Display or similar) + clean sans-serif body (e.g., Arial, Helvetica)
• Keep typography minimal and elegant — avoid decorative or script fonts that cheapen the look
• Maintain high contrast between text and background for readability

8. Product Categories & Promotional Angles

Use these category descriptions to guide how you present each product line to your audience.

9. Affiliate Program Details

10. Compliance & Legal

• All affiliate content must comply with FTC guidelines — clearly disclose your affiliate relationship (e.g., "This post contains affiliate links").
• Affiliates must not make false or misleading claims about Yosi Samra products or promotions.
• Do not use the Yosi Samra trademark, brand name, or logo in your domain, social handle, or business name without written consent.
• Coupon codes and promotional offers must be current and sourced through the Awin portal — do not publish expired or unauthorized codes.
• Yosi Samra reserves the right to update these guidelines. Affiliates will be notified of material changes via the Awin platform.
• Any violations of these guidelines may result in removal from the affiliate program.

Thank you for being a Yosi Samra affiliate partner.

We are grateful for your partnership in sharing the Yosi Samra story. The brand was built on a genuine belief that women deserve beautiful, comfortable footwear — and every piece of content you create helps more women discover that for themselves. We look forward to growing together.

For questions, creative requests, or program support, please reach out through the Awin platform.