Influencers & Social Media
As a publisher, you are obliged to make it clear for consumers when your content contains advertising material. As an approved Awin Publisher you have agreed to follow local laws and standards as stipulated in section 9.2.4 and 9.2.5 of the publisher terms and conditions.
Recommendations listed by other industry sources within the Nordic region include the following:
- You should make it clear in the top of your post (blog or social media) that the post includes advertisement
- You may choose to use different fonts in order to highlight that the post includes advertisement
- You may choose to use a specific background formatting in order to highlight a post including advertisement
We strongly urge you to read up on this topic to make sure that you are following the latest laws and standards as it is your responsibility to adhere to them. Below you can find websites with more information:
- Attractive commission level: 3%
- Average basket value: 400 €
- Cookie time: 30 days
Quality Guidelines
- Content of your site must be in Danish language.
- Your site should add substantial value. Ask yourself why a user would want to visit your site first rather than visiting our site directly.
- Affiliate content should only be a small part of the content on your site.
- Your category should be appropriate for our intended audience. The closer your content is to our product the more value it will add.
- As an affiliate partner you should work to build loyal readership among the users. For example, discussion forums, user reviews, and blogs all offer unique content and provide value to users.
- Keep your content updated and relevant.
- No voucher codes or cashback sites are allowed.
- Marketing Stena Line (or competing) on paid search (PPC) is not allowed and will lead to lost commission and exclusion from the programme.
The Affiliate shall ensure all information about the AFFILIATE MARKETING NETWORK Program is accurate, complete and up-to-date including, but not limited to, banners and offers. If the Affiliate fails to ensure that this information is accurate, complete and up-to-date:
- the Affiliate shall indemnify and hold harmless Stena Line Limited for any costs, expenses, penalties or fines of whatsoever nature directly or indirectly incurred or suffered by Stena Line Limited arising from the affiliate’s breach; and
- Stena Line Limited reserves the right to terminate the agreement with the affiliate on the provision of one months’ notice.’
