Influencers & Social Media
As a publisher, you are obliged to make it clear for consumers when your content contains advertising material. As an approved Awin Publisher you have agreed to follow local laws and standards as stipulated in section 9.2.4 and 9.2.5 of the publisher terms and conditions.
Recommendations listed by other industry sources within the Nordic region include the following:
- You should make it clear in the top of your post (blog or social media) that the post includes advertisement
- You may choose to use different fonts in order to highlight that the post includes advertisement
- You may choose to use a specific background formatting in order to highlight a post including advertisement
We strongly urge you to read up on this topic to make sure that you are following the latest laws and standards as it is your responsibility to adhere to them. Below you can find websites with more information:
Unless explicitly authorised otherwise by Myprotein, the following Programme restrictions apply:
Affiliates are not permitted to purchase, own or bid on any domain names with the word ‘Myprotein’ or misspellings of ‘My protein’ in the URL. For example, www.Myprotien.com.
Affiliates must not include Myprotein Brand Terms, or misspelt variations of the same, in the sub-domain of their website’s URL. For example, http://myprotein.affiliate.com.
Affiliates may use correctly spelt Myprotein Brand Terms after the domain of their website’s URL. For example, http://www.affiliate.com/Myprotein.
Brand bidding, along with permutatuions, is not permitted on any search engine, (no problem with generic).
Restrictions include, but are not limited to the following:
Myprotein Voucher Codes
Myprotein discount codes
PPC affiliates are NOT allowed to bid on any of the following Google banned terms or misspellings, or derivatives including but not isolated to:
Please do not use the word ‘official’ in your advertisements.
We are happy for affiliates to bid on generic terms, however direct linking is prohibited. Any affiliates who do not abide by these rules do risk having their commissions set to zero and possible suspension.
Myprotein encourages affiliates to contact us for exclusive voucher/discount codes and additional incentives.
Affiliates may only promote codes that are provided through the Myprotein affiliate programme (either through our account or directly from Myprotein’s Affiliate Manager).
Myprotein reserves the right to withhold payment of commission if unauthorised voucher codes are used in an affiliate sale. We appreciate that consumers may use voucher codes that they have found via a site other than that which is awarded the sale and this will be investigated before decisions on commission payment are made. Any affiliate found to be displaying unauthorised codes may also have their commission set to zero until the code(s) are removed.
Where voucher codes are issued with an expiry date this should be clearly displayed, and codes should be removed or explicitly marked as expired after this due date unless you are advised otherwise. Any affiliates displaying expired codes without marking them as being expired may be suspended from the programme. Please also ensure that you observe IAB voucher code best practice guidelines.
Affiliates cannot use their personal or any other MP referral codes to provide first time customers with 5% off their first order. Affiliates may only promote the following referral code on their sites: MPREFERRAL. Any transactions using other referral codes will not be approved.
Cash Back Affiliates
Cash Back affiliates are on an different commission structure, earning higher commissions for new customers (8%) than those received for existing customer sales (5%).
Social Media Advertising
Affiliates must not post on any Myprotein social media platform in order to attempt to drive visitors to their webpage. Myprotein social media platforms include Facebook, Twitter and the MP Community/Forum.
All affiliate sales are de-duplicated against other online advertising channels using a local cookie on the merchant platform. De-duplication channels include :
• PPC Brand
• PPC Generic
• Email Advertising
• Direct Partnerships
• Price Comparison
• Display & retargeting advertising
• Other Affiliate Networks
Social Content Creators
All affiliate content on social media must be ASA compliant, read the ASA Guide here. If you wish to use affiliate links within your Instagram Stories and other social channels, use #ad as a valid identifier to be ASA compliant.
Awin has a one-page website - Paid for Advertising - which explains how free content can have a commercial relationship attached to it. This can be linked to by any affiliate in order to make your readers aware of how affiliate links work. If you have any questions on this please speak to your account contact. More information here: https://www.awin.com/gb/news-and-events/industry-news/affiliate-links-on-instagram-stories.
Myprotein validate in-line with their returns policy which is 28 days with a look back window 31 days.
Any queries may be addressed to the network or the specific programme contact.